It was sometimes a secret that had been discussed in the sector for months. LG definitively closes its mobile telephony division and says goodbye to a product line that once shone and had models of high level and excellence. Unfortunately, the strong competition from Chinese manufacturers, taking into account the strength of Samsung and Apple in the high-end range, had complicated things a lot, producing the ending that we now comment on and that will take effect on July 31, 2021.
Unfortunately there will be no more LG phones. The product saga that experienced sweet moments, with the Chocolate, G2 or G3, without forgetting the Optimus 3D, its famous three-dimensional camera, will go down in history. Yesterday afternoon the Board of Directors of the company made the decision, which as we have commented was a rumor in the sector. It is unknown whether in the future this division will be sold to a group or potential investor who wants to re-float the brand, as happened with Nokia recently, although it seems unlikely. It is obvious that the firm is leaving mobile telephony due to the losses accumulated by the business in recent years. In addition, LG is experiencing a success in the television market and other consumer sectors that has not been replicated in mobile phones for years, which stopped making sense within the company. A division, mobile telephony, which years ago was one of the mainstays of the company and which contributed a lot to spreading the brand in our market.
Guarantees and updates are maintained
Although it is confirmed that new models will not be launched, the firm assures in an official statement that the LGs in stores will continue to be sold, as well as giving official support to all the mobile phones the firm has in the market, including after-sales services. and customer service. According to the firm, the update policies of the Android operating system will also be respected, something key for the firm’s users. As for the models sold in the last year, they will maintain their warranty times and the availability of parts and spare parts is assured.
Sad news
As a mobile phone website we can only regret this news. LG was part of the history of mobile telephony in our market, it is a pity that it left us, even more so when its last exercise has been a product full of daring and design, such as the LG Wing. But the markets have no feeling and as we have commented the beastly competition, the sharp drop in prices and margins, as well as a consumer that we can say devours and asks for news more than ever… they have led the firm to close its division.
