Despite also having many detractors, iPhones have traditionally been the most popular phones among users. However, this has not always been a reflection of sales, due in large part to the price of this equipment. But this 2020, like 2019, is being different and we can find the iPhone 11 at the top of all sales rankings.
Apple outperforms all (also Samsung)
Samsung, Xiaomi or Huawei are large companies that, in addition to manufacturing excellent premium range phones, also have a multitude of more affordable and lower-performance phones, allowing them to sell millions of units each year. In fact, the best-selling Android phone is a Galaxy A51 , this being a mid-range terminal.
For its part, Apple only has a few premium and high-end phones, so its options to be at the top of the rankings are even more complicated. However, it seems not to be a problem in recent years, since according to a study by Omdia, it has made the iPhone 11 the best seller in the first quarter of this year.
If we look at this table, we see that Apple is far ahead of its competitors. Samsung with the aforementioned A51 and Xiaomi with the Redmi Note 8 follow in second and third position, but while Apple has sold 19.5 million units, South Koreans and Chinese have sold 6.8 and 6.5 respectively.
The iPhone XR is the next iPhone we see on the list, in fifth place with 4.7 million units sold. It is remarkable how this terminal continues to reap good figures, since in the same period last year it managed to be the one leading this ranking. On that occasion, there were 13.6 million units sold, almost 6 million less than what the iPhone 11 has now achieved.
As a highlight is the fact that the iPhone 11 Pro Max and iPhone 11 Pro are in sixth and eighth position respectively, having sold 4.2 million units the first and 3.8 million the second. The sum between them with the 11 and XR would make a total of 31.51 million devices sold, to which we would have to add those of previous generations that come out of the TOP 10.
The keys to Apple’s success
As we said at the beginning, Apple has always managed to have a good status despite not topping sales lists worldwide. But since 2018 this has radically changed. The company has discovered a strategy that works for them and that is to launch two premium range terminals for more than 1,000 euros and another high-end one at a reduced price.
The iPhone XR was the guinea pig two years ago and in view of its success, the company wanted to reissue it at the end of last year with the iPhone 11, which curiously gave them the honor of being the “main” phone of the year in terms of nomenclature. it refers, making the ‘Pro’ more in a niche of more demanding users. In fact this year something similar is expected, but this time there will be two iPhone 12s, just as there will be two iPhone 12 Pro’s.
The main supporter of these terminals is their price, but it should not be forgotten that they have state- of-the-art features identical to the most expensive ones. The A13 Bionic chip or the ultra-wide-angle camera and the night mode of the iPhone 11 is good proof of this, being characteristics shared with its older brothers.
It will be necessary to see in the coming months that the iPhone SE 2020 evolves, a phone even cheaper than the rest and that has latest features, despite the fact that its design is very reminiscent of the most classic devices of the company. In any case it seems that it will also be a super sales.