When you have an application capable of generating so much traffic on a daily basis, attracting millions of users who consume content on a recurring basis, the logical thing is that you look for all possible ways to generate income. Instagram is one of those applications or services capable of doing it, that’s why it keeps adding new options like Reel, which finally expands to more countries, and a new section for purchases in the Explore tab.
Instagram powers purchases within your network
Among the many efforts by Instagram to continue attracting more and more users there is one that is worth considering: its selling side. In other words, the platform knows the weight it has and what it is capable of generating, which is why it has been implementing changes for a long time that are focused on that sales capacity that it can offer to many companies.
This, for example, we see in publications where you can add annotations that take you directly to a sale page. Also in the stories with the promoted publications. Well, now they go one step further and they are going to introduce a new page dedicated to shopping in the Explore section.
This means that when you access this tab you will find a new section where products from various brands will be recommended. These are probably there through an auction system that each brand can access to place their offers, although there will also be a component by which what you see will be directly related to your personal tastes and preferences. So, if you see many publications related to technology, it is normal to think that you will see products such as computers, mobile phones and other related devices.
This new feature will also take advantage of the integration with the Facebook payment system . This wants to improve the entire purchase process by providing the user with a secure and comfortable payment platform that will avoid having to enter card details every two by three, which will benefit the fluidity of the transaction.
Of course we can not ignore that it is the way in which Instagram will take advantage of that great showcase that can become for brands. Because a percentage will be taken from each transaction. So, with a simple calculation of the millions of users that Instagram has and the trust towards the platform, it is easy to predict that the income will be very high.
For now, these novelties will arrive first in the United States, but when it comes to the topic at hand, it surely won’t take long to make it to the rest of the countries where the application is available.
From shopping to Reels
Along with this news of the new section for purchases we also have the confirmation that Reel , that set of creative tools that are focused to rival the options of TikTok, will soon reach more countries .
Until now only Brazil, France and Germany had access to them after trial periods. But it is now when the United States practically already and more than 50 countries in a matter of a few weeks will be able to start using these options.
Options that we already talked about and that allow generating slow-motion videos and other additional options that will give much more play to both those who recurrently publish stories and their main feed.
So, this is all that is waiting for you on Instagram in the short term. If you are an intensive user of the platform, prepare to see how you can exploit each of the news, especially Reel’s.