Instagram feed: types, ideas and designs to have it beautiful

When we enter an Instagram profile, the first thing we see is that user’s feed. If the set of images that are shown is aesthetic and enters the eyes, it is normal that we end up following that person. Having a nice and tidy feed is a widely used formula for success on Instagram. If you need ideas, here we show you the whole process that you must follow to have an attractive feed.

What is the Instagram feed?

Instagram feed

The Instagram feed is the view where you can see all the posts from the same user. It is sorted by time, with the most recent post appearing first.

At first glance, the feed is nothing more than a timeline of images . However, this board is your cover letter . Many influencers and brands work very carefully on the Instagram feed. Why? Well, because making a good impact is key to gaining followers. Having an orderly, harmonious and well-structured feed will transmit a lot of information to your audience. Therefore, working on it day by day is key to being successful on the social network.

Tips for having a good feed on Instagram

We give you some tips so that you can create an attractive feed and invite anyone who happens to follow your profile.


planificar feed instagram.

The secret to making your Instagram profile look professional is to plan every detail . The more complex your feed is, the more hours of planning it will require.

If you want to have a very complex feed, you must have a very well-prepared content plan that marks the exact number of daily publications so as not to distort the design. And, of course, planning should not neglect other technical aspects such as audience retention or feedback.

Color palette and typography

color feed instagram

In general, a good feed has a brand identity . That identity is generated as a result of a communication strategy and a creative concept. You can do this yourself or you can delegate it to a professional if you prefer someone else to do this task.

In any case, your brand will be defined by a series of colors, fonts, textures, icons and even music if you also make videos. All of these elements will have to work together in your feed for everything to work.


edicion fotos instagram

We have talked about color and typography, but we must not forget the images themselves. The same applies to photography and video . It is very important to maintain the same artistic style over time. Sometimes it will be as simple as editing your photos with the same preset and your videos with the same LUT. However, you will encounter serious difficulties when taking pictures in different light conditions.

You can start with a Lightroom or VSCO preset, but sooner or later you’ll need to be able to recreate the same tones and colors in different photos so they don’t clash with your feed.

Types of Instagram feeds

There are thousands of ways to organize an Instagram feed. If you need inspiration, these are some of the most popular styles among users of the social network. From here, you are totally free to get inspired and combine styles until you have a totally unique one that suits your needs.

Checkerboard Feed – Difficulty: Very Easy

instagram tablero

One of the typical problems of maintaining a good feed on Instagram is having to control the number of posts. If you elaborate your staging a lot, you will have to upload a certain number of photos in a row so as not to break the feed.

With the chessboard, there will be no problem. You will have to choose two colors that contrast well. Then, each post will alternate between those two styles. In some cases, the image can be mounted on top of a larger design and made into a pattern—as seen in the image above.

Mosaic Feed – Difficulty: Easy

feed mosaico instagram

This other system is very versatile and will allow you to explore a lot of possibilities without having to follow very rigid guidelines. It consists of making a design in which each image is independent, but that maintains a certain continuity with the rest of the feed . The result is tidy and very pleasing to the eye. It won’t force you to post multiple images in a row, and your timeline will look neat. The possibilities in this way are almost limitless, and you can spend years using this style without getting tired of it.

Vertical Feed – Difficulty: Easy

instagram feed vertical

This style is quite simple and affordable. It is done by columns. The usual thing is to publish photographs in the outer columns and text in the central column. Keeping this feed tidy is relatively easy. However, to make it look attractive, it is necessary to maintain the style of the images – use the same preset or edit them according to the same concept – and we should also do the same with the color palette and typography.

The vertical feed can be combined with the horizontal feed you’ll see below (one line of each style) or even make each column different. This is usually a pretty good solution if you want to tidy up your feed for the first time.

Horizontal Feed – Difficulty: Easy

feed horizontal instagram.

One line, one theme. In this other feed, each triad of photos will be a different topic. They can be separate photos or you can also connect them through a common background. In the second case, the complexity will be in planning each trio of images and exporting them so that they later appear as one in the feed.

Giant Feed – Difficulty: Medium

feed gigante instagram

This feed is surprising, because each image is made up of a 3×3 square or a larger rectangle, 4×3 or larger. Carrying it out is fairly affordable. However, it has its negative parts. When dividing a photo into nine squares, many of those squares may be meaningless . Your followers will not understand the image and will not like it, losing your account a lot of engagement .

To do it well, you will have to pose each square as the puzzle feed that we tell you below. If you manage to make each image separately have meaning, you will have crowned yourself.

Feed puzzle – Difficulty: very hard

grid infinito instagram

If you want to leave your followers with their mouths open, the puzzle feed is for you. Basically, it consists of making images that have meaning on their own , but from the feed view, can be seen as a giant image that has continuity .

Doing this requires a lot of planning and a lot of image editing knowledge. a single mistake will completely ruin the feed – and we know that many influencers chose this route years ago and ended up failing at some point. If you choose this style, keep in mind that you will be condemned to not delete any photos from now on. If you do, you will ruin all the work.

Feed remix – Difficulty: medium

feed instagram mezcla

Once you know some of these styles, you are free to mix and match them to get your own personalized version . An example can be to combine the giant feed by adding a column with some opacity to add text as in the vertical feed. The possibilities are endless. The important thing and the tedious thing will be to maintain the style.

Tips for migrating from one feed style to another

When you get tired of one style of feed, you can migrate to another. You will simply have to work out a transition . If you have been making a puzzle feed for years and want to switch to a simpler format, the ideal would be to spend a few weeks posting images to form a horizontal feed that is still related to all the puzzle-style grid that you have done previously.

This way, the change won’t be so abrupt and it will buy you some time to think of a new style that will continue to work in your timeline.