By default, when we watch a YouTube video, the platform automatically adjusts the streaming quality based on the network connection. However, if we desire higher quality, we need to manually change it in the video settings, selecting options like 1080P, 1440P, 4K, or even higher resolutions, depending on the video. But now, if you’re someone who frequently watches videos in 1080P, Google has introduced a new feature that enhances your viewing experience.
Google recently introduced a new option in the YouTube app for Android and iOS called “1080p Premium.” This feature aims to deliver an improved quality of playback specifically for 1080P videos. With “1080p Premium,” Google promises to enhance both the sound and image quality by optimizing the video bitrate. This means that you can enjoy even better visual and audio clarity while watching videos in 1080P.
In addition to bringing the “1080p Premium” feature to mobile devices, Google is also mindful of PC users. The company frequently conducts experiments on the Windows operating system, aiming to enhance the user experience of its video platform on PCs. As part of these efforts, Google is currently testing the “1080p Premium” model on select YouTube accounts. This means that some users may have the opportunity to enjoy improved video quality and bitrate while watching 1080P videos on their PCs. It’s another step taken by Google to ensure a better viewing experience across different platforms and devices.
This is how the new 1080P Premium mode of YouTube works
It is important to note that the “1080P Premium” option is only available for videos with a maximum resolution of 1080P. If a video offers higher resolutions such as 2K or 4K, this option will not be available as it wouldn’t provide a significant improvement.
To access the “1080P Premium” mode for compatible videos, simply open the video settings and select the new mode from the list of available qualities. However, not all videos support this mode, and not all users have access to it on PC at the moment.
Furthermore, it’s worth mentioning that in order to activate this new feature, users need to be subscribed to YouTube Premium. This subscription plan, priced at 12 euros per month, offers an ad-free YouTube experience, offline video downloads, and access to YouTube Music Premium, a music streaming service. If you’re not a YouTube Premium subscriber, you can still select the “1080P Premium” option, but it will prompt you to sign up for the premium service.
The videos, always in 1080P
The decision to prioritize 1080P as the highest quality option on YouTube has several factors behind it. Firstly, resolutions higher than 1080P may not be optimal for viewing on smartphones due to the smaller screen size and limitations in display technology. Streaming videos in higher resolutions would also consume more bandwidth, which can be a concern for users with limited data plans.
From Google’s perspective, focusing on 1080P allows them to conserve bandwidth and server resources, leading to more efficient video delivery. Additionally, it provides an incentive for users to consider upgrading to YouTube Premium, as it offers exclusive benefits such as ad-free viewing and offline downloads.
Whether this reasoning is compelling enough for users to subscribe to YouTube Premium is subjective and depends on individual preferences. Some users may find the additional features and benefits worthwhile, while others may be satisfied with the free version of YouTube. Ultimately, the decision to subscribe to YouTube Premium will depend on each user’s personal priorities and willingness to invest in an enhanced YouTube experience.