Facebook finally gets on the musical bandwagon . After years in which he played with a certain disadvantage compared to other platforms, he will finally allow users of his social network to enjoy the songs of his favorite artists through official music videos and without any kind of impediment. A content that, in addition, can offer important benefits to the company.
Facebook welcomes music videos
Music has always been an important claim when it comes to attracting new users to any social platform. Although we can not ignore that it is one of the best contents when it comes to retaining the user used the service for a longer time.
YouTube knows this very well, the online video service has been the main music player for millions and millions of users around the world for years, preferring to listen to music there instead of dedicated services such as Spotify, Apple Music, Tidal, etc. .
What motivated this? Well, a simple matter of taste and preference, there really is no reason that has advantages or not compared to another when it is only about listening to music. Although if you like to watch the video from time to time, then it is logical that YouTube is the most benefited. So much so that, for example, during the weeks of confinement, the playing times of music videos has increased significantly.
Well, all this is something that Facebook knew and that is why they have been working to reach the largest number of agreements with artists and record companies around the world. Thus, from now on – although only in the United States for the time being – official music videos can be shown without any impediment .
Thanks to this, Facebook is not only going to achieve a longer user retention time, it is also very likely that its advertising revenue will increase considerably. After all, it is a simple mathematical question. If you have more time for the user using your service, you have more time to display a greater number of ads without falling into the feeling of excess and heaviness.
Facebook Watch and music
Thanks to all the agreements reached by Facebook with the different record labels and artists, the music videos will arrive via Facebook Watch and will be integrated or not on the page of each artist as they decide.
If you check a new box in your profile / page settings, the videos will be added automatically. Once done, they can manage them individually and decide which ones will be visible or not. In the event that they do not, then Facebook will create a page with the name of the artist and official Music . In it will be all your videos and you will also enjoy new options with which to discover more related music, etc.
However, along with all this we also have the advantage that Facebook will allow the user to enjoy all the tools already known and which to a certain extent lack other platforms with a social touch. Thus, one of the incentives for which the social network wants many users to bet on seeing this content inside are its tools to create communities .
Here it must be admitted that they are at an advantage over others and it may be something that does make a difference. Mainly for those who continue to use Facebook regularly or in a more intensive way throughout the day. We will see how it progresses, the reception it has and how it unfolds in other countries as time passes. For now it is good news.
