If you want to enjoy higher image quality, then calibrating your screen is essential. It does not matter if it is a computer monitor or a television. What’s more, we could say that almost all screens should be calibrated no matter what range they belong to. Because the experience not only depends on the configuration, but also on the lighting conditions that surround it.
Samsung and its new app for the calibration of its screens

Calibrating a screen is one of those things that few really pay attention to. Only those users with a professional profile (such as photographers, designers and videographers) tend to give it the attention it deserves. Because they know how important it is for the final results of their work.
However, for most consumers it is secondary and in the best of cases what some do is resort to the predefined picture modes that their televisions incorporate. That is, the cinema, video game, sports modes, etc. Although this may change shortly thanks to the use of applications like Samsung‘s EZCal .
Samsung seems to be working on an application that you can run on your mobile phone and that will automatically communicate with their televisions to calibrate the image automatically. Surely using all that environment created from Samsung Smart Things and taking advantage of the data that the device’s camera would record when pointing at the screen.
So by measuring the intensity of the light emitted by the screen by calculating the exposure, also that of the surrounding environment, white balance, etc., it is assumed that you could analyze all the necessary data and then adjust parameters such as brightness , contrast or color.
At least that is what is intuited, because there is still not much data about it, the process and neither the support or compatibility with both phone issues where it could be run and televisions with which to use.
A real substitute for colorimeters?

If you are one of those users who do care about having their screens perfectly calibrated, regardless of whether they are monitors or televisions, you will know that there is nothing better than a colorimeter . The problem is that if you do not have a certain profile, it is true that it is not usually a common investment by most.
That is why most what they do is resort to different methods such as specific software or images that are used to show specific patterns that together with a series of additional indications allow each parameter to be adjusted by eye. A perfectly valid method, although it requires a certain sharpness on the part of the user and that is why if a mobile app like this one from Samsung really works, it could replace a colorimeter for many users.
The only thing is that a series of minimum requirements would have to be met, the main one being the device where it would be used. Because as we said, without much data about how the whole process would do, if the smartphone sensor is not capable of measuring each ineffective adjustment well, it will be compared to doing it by eye. It is also evident that either they manage to make a reading and subsequent summary on the screen to change manually or it will be limited to Samsung TVs with Tizen. Which would also make sense and add value to your catalog.
However, EZCal has not yet been officially launched and is part of a program that encourages innovation, although that does not mean that it will eventually become a reality. At least not in the same way as it is now known. And by the way, if you are looking to calibrate your monitor more than your television, here we explain how to calibrate your screen without a calibrator.