Facebook has finally released its button to clear the activity history it had promised, although it really delete … little. Still, you are interested in knowing what it is and how to use the Activity section outside of Facebook .
Activity outside of Facebook, what it is and what it is used for
Following the whole Cambridge Analytica scandal , Facebook promised a few months ago that it would incorporate a button to erase all that activity outside of Facebook. But what exactly is it or what do they mean by it.
Activity outside of Facebook is the set of data that companies and organizations share with the social network. For example, the content you see, the items you add to a shopping cart, where you log in, etc. These are collected through Facebook business tools, such as the login button or the Facebook pixel. This is how they know all that data.
And now the second question, what does Facebook do with that data . They use them to show you more relevant ads and personalize your advertising experience, suggest groups, events or articles of your marketplaces, discover new brands and companies or help these companies and organizations understand the performance of your website, app, ads, etc. .
Come on, know practically everything about you with all that that implies. You may not mind or quite the opposite, and that’s why they promised that new button or option for managing activity data outside of Facebook.
How to remove activity outside of Facebook
Being able to eliminate the activity outside of Facebook was what Facebook was asked for, but the reality is that nothing is really deleted but the history of your Facebook account is disconnected. That is, when you go to the different actions available in Activity outside of Facebook you will see the option to Unlink history.
What it does is unlink your activity history from your account, but they may continue to receive data about your activity in those companies and organizations that you visit in the future. Therefore, the difference is that within Facebook they will not use this data for the “supposed” benefits that we indicated before.
If you unlink the history it is possible that some sites close your session, so you would have to log in again to continue using or visiting them. Therefore, to avoid “chasing” you have to go to another option on Facebook .
Anyway, the most striking and interesting of all this is to see your data, everything that can be collected from your Internet activity and make you more aware of what it means. And that only with what you see there, imagine other types of trackers. So, knowing that it is the business form of this industry, consider how it affects you or can really affect you and what you can do to change it or, at least, minimize what you let them see.
