The COVID 19 pandemic has changed the way we do many things. Now, to keep patients connected to their doctors, telehealth services are being used. This change to remote healthcare means that control of data is transferred in a way that does not affect the privacy of users. Usually. This transformation towards online services presents us with a significant cybersecurity problem that affects all industries. This is especially concerning in the healthcare sector, as people have no control over their data, and therefore cannot consent.
It is not a thing, which is expected to begin to be implemented in the long term. For example, recently Movistar and Teladoc, a pioneer in telemedicine, have launched their Movistar Salud service. With which it is not something that we have around the corner, it is already a reality and how the control of user data is done is very important to preserve our privacy.
Data control and the importance of transparency
In this sense, transparency becomes a key element. Thanks to it, it allows users to know what personal data has been collected, what data an organization wants to collect and how it is to be used. On the other hand, we have data control that gives the end user the ability to choose and have authority over what is collected and even where it is shared. Thus, in a recent study , 85% of consumers say they would not do business if they do not trust how a company uses their data and does not provide transparency.
Another piece of data from that study also reveals that consumers want to be in control of data, but don’t feel they have it. To improve this situation, regulations such as the GDPR have been enacted, to hold companies accountable for our data protection. Thus, it is possible to offer greater protection, transparency and control to consumers over their personal data.
IAMs as a way to gain consumer trust
One way to gain the trust of consumers or patients is by implementing Comprehensive Identity and Access Management Systems, whose acronym is IAM . Thanks to them we will be able to:
- Manage privacy settings.
- Have the ability to download and delete data.
- Allow the exchange of data with third-party applications, with other people, providers and family members.
In addition, we must have an adequate digital identity solution that allows authentication and unifies the configuration of security options and user experience.
On the other hand, while the health or other organization protects our personal data, it must offer its end users a unified means of controlling their consents and data permissions.
Steps to gain the trust of users
Let’s start by identifying where digital transformation opportunities and user trust risks intersect . Here you have to analyze what the gaps in that trust are and discover smart ways to use that data. In addition, personal data must be considered as a common good . Both companies and end users need to come together, and view the data as a joint asset in which all parties are interested.
A good option is to rely on consent . This option should be offered to gain the confidence of increasingly skeptical consumers and demonstrate their right to use such data. It is also important that we use Consumer Identity and Access Management ( CIAM ) to build trust . Thanks to these identity management platforms, they are automated and provide visibility of the entire customer journey, through applications and channels. A very important piece of information is that they allow the end consumer to maintain the controls to manage their profile.
Thus, they can manage their passwords, privacy settings and personal data themselves. In short, if an organization wants to achieve consumer trust it must provide transparency and control of data to the end user.