Have you ever let Google lead you to buy a product? Have you ever chosen the first option that appears when searching on a search engine?
If you responded yes, you’ve probably used PPC advertising before.
Whether you’re a seasoned pro or completely new to the idea of PPC, this article will show you everything there is to know about PPC and what it can do for your company.
What is Pay Per Click (PPC)?
‘Pay-Per-Click’ is a type of internet advertising that allows firms to have their advertisements on a platform (such as Google). Pay Per Click implies that a firm will only pay a fee to the platform once an advertisement is clicked on.
According to Petya, PPC expert at Bulldog Digital Media, the most ideal PPC ads are those that appeal to your target audience and, when the ad is clicked on by a visitor, direct them to your site’s content. Essentially, you’re paying for a stream of quick hits to your website rather than expecting organic traffic to arrive (which is more time-consuming/less targeted).
How does PPC work?
The ultimate objective of a PPC ad is to instantly entice a person. They will be directed to a targeted landing page after they click on the ad, which will eventually convert them into a customer for a specific product or service.
But how can a company obtain the top ad space? This location will be assigned to a website based on its keywords, ad quality, and bidding amount.
What Can PPC do for my business?
With so many types of PPC available and ready to be utilized, it’s critical to understand what they’ll accomplish for your company.
PPC will improve both traffic and revenue.
Consumers are becoming more passive. They want their lives to be simple and quick answers. PPC provides them with a fast and easy answer to their problem or question.
PPC is a great way to not only increase traffic but also sales. Shoppers seeking specific items are more inclined to buy, therefore by focusing on search phrases with strong buyer intent, conversions will rise dramatically.
And according to what they say, PPC and SEO are a match made in heaven. Once a consumer has been converted through a paid ad, they are more inclined to return and purchase organically.
PPC allows you to measure results objectively and clearly.
PPC advertising is a measurable form of marketing, which means you can quickly assess the return on ad spend (ROAS) with ease. Results from your PPC campaign may be viewed in real-time, and if you are dissatisfied with them, they may be modified as soon as the problem arises.
You can get a “test and learn” approach by tracking progress, which includes continually improving your advertisements until they’re absolutely perfect. Setting which keywords or positions result in the greatest profits is part of this “test and learn” strategy. From here, you can concentrate on converting phrases while getting rid of what isn’t relevant.