Apple's plans for their computers, will there be surprises?

Little by little, Apple is shaping its iMac and MacBook catalog with its Apple Silicon, carrying out a segmentation by user groups and benefits. For this reason, in this post we are going to see how the Mac segment is structured for this 2023 and the possible rumors.

The entry range: MacBook Air and iMac

Apple's plans for their computers

The entry range, that is, the Air segment, seems to continue to consist of the 24-inch MacBook Air and iMac without expecting major renovations between them. However, the difference of these devices will be focused on their processors.

The iMac was one of the first devices to carry the first generation Apple Silicon (M1 chip), while the MacBook Air has already renewed its M2 chip and presented a new design. The difference for this 2023 seems to be that Apple wants to segment the market for the MacBook Air and the iMac. Regarding laptops , it is rumored that Apple intends to launch a 15-inch MacBook Air for this 2023, with which you can perform daily tasks on a larger screen.

Teclado MacBook Air M2

If we go to the desktop models, we find the 24-inch iMac with two three different models and that have different hardware features. Apple plans to level the 15-inch MacBook Air and the 24-inch iMac at the same level of features, as the most powerful device for the generic public, and below the Pro series.

iMac amarillo
Regarding its Silicon processors, the 24-inch iMac will have an M3 chip While the MacBook Air will have the M2 chip, but with more GPU and CPU cores, but without reaching Apple’s most powerful chip because the The purpose of this laptop is for a non-professional audience.

The Pro range

Regarding the Pro range , there seems to be little doubt, since with the recent update of the chips it seems that everything has been quite structured, where all that remains is to see the update of the M2 Max and Ultra chips, which it seems will not take place throughout this year, so there won’t be a complete update to all of Apple’s famed laptops and Macs, leaving the most powerful chips for the 16-inch MacBook Pro.

mac studio 3

Within this Pro range, the Mac Pro with an Intel chip is maintained, which is a specific device for a specific audience and type of user. Currently, there are also rumors that this device is going to be renewed, but it is not known for sure which will be the processor or processors that this desktop mounts. Even so, the rumor mill says that it will mount a more advanced version of the M2 Ultra chips.

Nor are renewals expected this year of its two monitors , both the Studio Display and the Pro Display XDR. The first of these was released last year alongside Mac Studio, and Apple’s most advanced monitor will launch with the complete revamp of the Mac Pro,

mac studio 4

By way of conclusion, the Pro range seems to be quite structured and differentiated between segments, while the Air range , with the launch of the 15-inch MacBook Air, will draw a distinction between the more advanced 24-inch iMac and 15-inch laptop. inches compared to other devices.