We do not want to give them to us as analysts but just a few hours after we announced that Apple could do without the iPhone 13 Mini this year 2021, Ming-Chi Kuo has appeared to claim that those from Cupertino are going to change their pricing strategy, not for the next few months, something that is already late, but for 2022 and its iPhone 14.
It is clear that the American firm, either this year or the next, is going to eliminate the “Mini” model from its shelves given the poor sales harvested by the iPhone 12 Mini, which only contributes 5% of the income of the entire company. current iPhone 12 range. But instead of launching 3 models a year, it seems that Apple will continue to insist on presenting 4 different phones. Of course, none of less than 6 inches.
The cheapest and biggest iPhone
According to the renowned analyst of the brand, the iPhone 13 Mini would continue to be present in Apple’s launch plans for this year but the same would not happen with the iPhone 14 series, which would leave out the 5.4-inch model. In return the new range will consist of two 6.1-inch and 6.7-inch low-end flagships and two 6.1-inch and 6.7-inch high-end phones. In other words, the Mini model would be exchanged for a low-cost “Max” model .
Kuo says one of those devices will sport the lowest price ever for a 6.7-inch iPhone . The price of the oversized model is expected to be less than $ 900. If we consider that the company’s current flagship, the 6.7-inch iPhone 12 Pro Max costs $ 1,099, we are talking about a price 200 dollars lower that is closer to what the 12 Mini currently costs.
Here we must bear in mind that the 6.5-inch iPhone 11 Pro Max was also launched at the same price, so it seems that Apple’s bet is to offer customers something similar to the iPhone 12 and the iPhone 11, without forgetting the successful iPhone XR, much cheaper than its “Pro” counterparts but with a large screen .
In addition, it must be borne in mind that a cheaper flagship would also better place Apple compared to Android, where there are a multitude of phones with more than 6.5 inches of screen that can currently be found below 500 and 400 euros without major trouble. Of course, we will have to see the price at which it is put on sale in Spain, which, remember, due to taxes, mobile phones are more expensive here.
Source> 9to5Mac
