Today the first Apple TV 2021 began to arrive to users who reserved a unit weeks ago, as well as the iPad Pro and iMac M1. With two devices like the latter, it is clear that the media player has been in the background for both consumers and specialized media. However, this device comes with really interesting news and you just have to see the list of specifications of the Apple TV 4K 2021 to see that it has been a remarkable change at the hardware level. But is it enough to compete with proven game consoles like Sony and Microsoft? An Apple executive recently spoke about it.
Microprocessor, the great value of the device
The A12 Bionic designed by Apple was integrated for the first time in the iPhone XS, XS Max and XR in 2018. An improved version of it was made for the iPad Pro of that year and for the 2020 ones, obtaining A12X and A12Z chips. that until the arrival of the M1 they were the best of the brand. In the Apple TV launched this year we have seen the normal A12 integrated, a beast for a device that a priori was not focused to make a very intensive use.
However, the Cupertino company has had numerous video games available on Apple Arcade for two years, many of them being exclusive to the platform. They precisely want to grow the number of subscribers to the service by giving a device like Apple TV fully capable of running them without difficulty. It is even expected that in the future there may be games of great renown that compete directly with what we find on PlayStation and Xbox, so giving the device power was necessary for this plan.
But can Apple compete with Sony and Microsoft?
When it comes to computers or smartphones, Apple can take on these companies. It has been doing it for years and even surpasses them in many points. However, the field of video games has some really important barriers to entry and the staunch PlayStation and Xbox players do not see Apple as an option. Precisely about this a marketing executive of the company, Tim Twerdahl, who attended an interview on CNN Underscored, was asked.
Twerdahl said that Apple TV has “a tremendous quality value at $ 179”, suggesting that the main criticism of this device is not a problem for them considering factors such as those we discussed about performance. He also highlighted the good and extensive catalog that they have in their video game platform, although they set themselves apart from the competition with the two big game console companies by stating that Apple TV “is not designed to compete directly with Xbox and PlayStation”, praising the good make the companies that design these consoles focusing on the more “hardcore” audience of video games.
The truth is that it was not necessary for Apple to come to confirm something that many of us already knew. In any case, it seems that despite everything, the company does not want to lose the possibility of calling casual players with a growing platform and devices that are giving better performance in this area. Therefore, we will have to be attentive to what news we could see in Arcade in the coming months.