Apple Opens a TikTok Account, What’s the Reason?

Can you imagine Apple CEO Tim Cook making music videos or parodies on the famous social network Tik Tok? It sounds kind of crazy and luckily or unluckily it doesn’t seem like it’s going to happen. However, everything could be feasible, since the Cupertino company has opened an official account in the popular iOS and Android application.

Apple can now be found at TikTok

TikTok is not a new application, but in a way it is as if it were. In recent months it has managed to achieve high popularity, especially among the younger audience. Perhaps the confinement experienced in countries like Spain due to the coronavirus could be more than enough reason for thousands of people to devise ingenious videos to upload to their respective accounts.

tiktok apple

As we said at the beginning, Apple is not expected to launch fully into using this social network as most users can. However, it already has an account, @Apple , a simple and forceful name that it already takes advantage of in other social networks. The fact that the company did not announce this in any way and that the account is currently without content, makes us intuit that, at least for the moment, the company has opened this account for the sole purpose of having a presence in it and that there is no type of image and brand impersonation that could harm them.

Apple’s presence in social networks

Every self-respecting company that also has a high level of popularity has profiles on social networks such as Twitter, Facebook or Instagram. Apple is no less in this regard and therefore has an official account on all these social networks. It generally uses them for advertising purposes , since it does not respond to requests or questions from users, since it has other means of contact.

Apple instagram

On Twitter , for example, it is common for the Californian firm to sponsor tweets promoting their products or services, although it also organically publishes publications with which it tries to help users through videos or links to help articles. Instead, Instagram promotes a much more creative facet, since the brand often shares content filmed or photographed with iPhone by users. The famous hashtag #ShotOniPhone refers to precisely these types of publications, which are even rewarded annually with cash and advertising campaigns on other media.

It remains to be seen if the company will ever change the course of its social media strategy, but in any case it does not seem to be going wrong. He has followers by millions , reaching his peak on Instagram, where he currently has 23 million people following them. On Facebook, it also reaches great figures with more than 12 million likes on its official page.

We do not know if Apple will use TikTok in the same way as in other networks, but if we want to find out we have to follow the company on this network. The funniest and most optimistic ones will not lose hope of seeing the popular CEO or his executives showing us their funniest side.