The App Store began in a very humble way with a few applications, and over the years it has managed to become a true benchmark. As is traditional, different reports point to the income that is generated by time bands, and the data for the third quarter of 2020 is already available. We tell you all the details in this article.
The App Store shows good growth
One of the most important data is undoubtedly the money that has been generated by the purchase of applications as well as with the subscriptions. The graphs that have been published in the App Annie report clearly show that spending has risen to 28 billion dollars in the purchase of applications. This also translates into 33 billion new apps downloaded. It should be taken into account that during the third quarter of the year there have been complicated social situations due to the COVID pandemic. That is why it makes a lot of sense that Apple‘s app store has grown so significantly.
If you look back, this quarter users have spent more than 180 billion hours using applications globally. This represents a year-on-year growth of 25%, which is quite important. It is clear that applications are what give life to devices and every time users are discovering many more apps to get out of the established ecosystem. Although, in this growth the European market does not have too much relevance, since the greatest growth has been reported in stores in China, India, South Korea and of course the US.
And if you were curious to know which have been the most downloaded applications during this period, the ranking has been as follows:
- TikTok.
- Facebook.
- WhatsApp.
- Zoom.
- Google Meet.
- Instagram.
- Messenger.
- Snack Video.
- Telegram.
- Snapchat.
Online meeting applications for iPhone have undoubtedly entered this ranking due to the current situation, although without being able to unseat the social networks that are still in the top positions. This is the same thing that happens when talking about the apps with the most active users where social networks stand out again by also introducing streaming music apps.
The Play Store is behind the App Store
The rivalry between the App Store and the Play Store is very present, especially in the income generated. It is a fact that users of the App Store spend more money in the purchase of applications as well as with subscriptions. This has been confirmed once again with these graphs that compare the income obtained in both application stores. In this quarter the Play Store experienced an increase in revenue of 35% while the App Store a 20%. But the difference is quite plausible as seen in the following graph.
If it is true that there is a fairly significant growth in income that may also correspond to the situation caused by COVID, so it should be analyzed in the coming quarters how it evolves.