AmazonBasics: Amazon Private Label Catalog, Pricing, and Quality

Amazon has its own range of products that you will surely have seen from time to time if you use the online shopping giant. What is it? A own brand with “basic” products for day to day and that we find at a low price. Beyond your own smart speakers or your Fire TV, Amazon Basics is a brand that you will find with its own section in the store and we explain what it is, what there is or why these products differ.

What is it?

AmazonBasics is the range of items from the shopping giant that offers at a low price and in order to satisfy any need: cables, batteries, adapters. It defines itself as: “AmazonBasics offers everyday items like HDMI cables and batteries to outfit your electronics, as well as household items like sheets and knife sets, all at an affordable price.”


What’s up?

Amazon Basics has all kinds of different products but generally they are household products, kitchen, electronics, accessories … You can find many different products such as a suitcase to go on a trip but also some own brand weights, some pans or a study chair. There are towels, there are dog beds or there are cables and chargers if you are looking for USB adapters or a Bluetooth speaker.

The categories are:


Headphones of all kinds, audio cables and Bluetooth speakers of all possible sizes and shapes. Portable Bluetooth speakers to carry in your backpack, waterproof portable speakers … And all kinds of cables : speaker cable, extension cable, stereo audio cable, optical audio cable …


Amazon does not have its own camera in Basics (for now) but it does have all kinds of accessories to transport them. We find a large collection of bags and backpacks for cameras, tripods, mounts and accessories of the GoPro type, wireless triggers, cables, monopods or cleaning kits . It is probably not the most recommended option if you are looking for a high quality or professional tripod but they are affordable accessories for photographers.


As its name suggests, in this category we find all types of batteries : alkaline in several different packages, rechargeable, chargers. There are AA, AAA, D and C batteries. Several different ranges and all the models that we may need on a day-to-day basis and that it is always convenient to have at home for controls, appliances, toys.


From monitor stands and organizers for writers and shredders to mechanical pencils, scissors or highlighters. Pencils, folders, staplers, shredders, mats … All the office accessories that we normally have near us when we are working are in the Amazon Basics category.


It is one of the strengths of the Basics range and there are practically any cables you may need or adapters that you can receive fast at home. To connect your mobile phone, to connect to the Internet, a cheap HDMI cable for the TV, a scart, Displayport cables, audio extension cables, network cables, USB cables, microUSB to Lightning or miniUSB or USB adapter … It is one of the ranges more extensive and popular.


AmazonBasics has, as the name suggests, very basic things like knives or cleaning cloths. But it also has its own range of small appliances such as an electric kettle or a toaster that is perfectly identical to the traditional brands of household appliances. You also have your own yogurt maker, blender, or vacuum within this cookware section.

Computer accessories

A wireless mouse for about 13 euros, a compact briefcase for 15 euros or laptop holders, camera bags or covers in several different colors. You can find all kinds of backpacks or cases to carry laptops , adjustable music stands, mats or hard disk cases. One of the characteristics of “basics” that you see in this section is that there are hardly any designs to choose from, but rather they are items in black, gray or some solid colors and that simply seek to fulfill their function without any intention of being pretty. flashy or different.

Video game accessories

A good category to consider is video game accessories . In turn, divided into four: for Nintendo, for PlayStation, for Xbox and for computer. There are cases to carry your Nintendo Switch as well as handles for Joy-Con, chargers, all kinds of backpacks and supports. The same is true for the rest of the consoles: charging cables, headphones, covers, chargers, mouse pads….

Light bulbs

If you are looking for LED bulbs , the Basics catalog has all sizes and shapes. Balloon style, filament, warm light … Just take a look at this section in the catalog and you will find many different options. For example, two spherical E27 filament led bulbs with 7W with a price of about 15 euros. Or six basic 2W E15 LED bulbs for 17.47 euros with energy efficiency A.


Home, bathroom or sports are some of the sections that complete the range and that allow us to find sheets or towels in basic colors , without too many options to choose from but with different sizes and formats. Also suitcases and luggage accessories are one of the classics on Amazon. Especially its luggage organizers for suitcases that the brand sells in all the available colors and in several different sizes to separate the different pieces of clothing. In addition, there is an order or storage section in which we find: kitchen shelves, storage shelves, storage cubes, cabinets, shoe racks of all kinds, coat racks or hangers but also tuppers of different sizes.

Why those products?

Generally we practically find any type of electronic article such as headphones or Bluetooth speakers or cables but also household utensils such as towels, knives or sheets. They are affordable products that Amazon detects that they sell well in other brands or external sellers so he decides to make them his own. Items that are sold frequently, of daily use and that we usually buy without caring much about the brand but looking for something that is not too expensive and that fulfills its function. For example, batteries or an HDMI cable, the only thing that matters to us is that it works correctly and we don’t care about the brand because we usually always look at the one that is cheaper and meets the requirements we are looking for. This is probably why AmazonBasics succeeds.

What price do they have?

One of the ‘must’ of this range are both normal, AA, alkaline, and rechargeable batteries. The pack of 100 1.5 volt AA alkaline batteries is priced at about 22.39 euros. A similar pack of 100 alkaline batteries from the VARTA brand is priced at approximately 27.81 euros or the Poweradd brand has a similar price, for about 24.99 euros for the AA alkaline battery pack. The only difference between them is that the store brands its own brand as “Amazon Choice” , making it more visible and it may be more reliable to bet on Amazon’s Basic than on other more unknown ones such as Poweradd, a brand that does not sound familiar. you are welcome.

Another totally different product are, for example, the yellow highlighters of the same brand. The price of 10 fluorescent yellow highlighters is 9.45 euros compared to others such as Stabilo, with a price of 8.49 euros per pack. The price difference is hardly striking but Amazon will always show its option first if you do not specify the brand when searching for the product.

Cables are one of the star items in this range because, as we have said before, we only want it to fulfill its function and to be affordable. There are HDMI or USB adapters, HDMI cables of all prices, USB cables, DisplayPort, network cables, audio extension cables and all the adapters you may need. For example, the Gigabit Ethernet LAN Network Cable is priced at 5.99 euros or the USB C to USB cable is priced at 9.95 euros with a length of 0.9 meters. We find more expensive and cheaper models in both options, but the Basics ones are an affordable option to consider if we are concerned about “trust” in the brand.

How to buy

Buying at AmazonBasics is similar to doing it with any other brand or product in the online store. There are several options. The first is that you go to and look at the section bar under the search engine: Fresh, DIA, AmazonBasics, Bestsellers, Prime … From here you can automatically access the basic store of your own brand from where you can explore the different categories or products that are available to buy.

Amazon basics

The second option is the most common and you will find them in any search you carry out in the online store, whatever it is, as long as there is one of these products that corresponds to that “brand”. In most cases, it will appear as highlighted by Amazon or Amazon Choice , almost always in the top positions. All you have to do is use the search engine to find what you need and you will see in the product title “Amazon Basics – Whatever Product Description” .

Adaptador HDMI The purchase process is identical : you add it to the basket, choose the address, the payment method, you pay and it will arrive at your home in a few days. They are generally Prime options but it will depend on the existence, the product …

Other Amazon Brands

Beyond the products in the Amazon Basics catalog there are all kinds of products that belong to the so-called “Amazon Brands” . They are not from Amazon Basics but from others like Presto! or Happy Belly where we find coffee capsules, nuts, pants for sports or baby wipes and diapers of all sizes.

There are many different brands but when it comes to shopping at “Fresh” you will find that there is a specific category to select their products. In addition, they are usually marked or indicated in the description of the article or even in the title.

Some brands are:


Solimo is one of the leading “Amazon Brands” and one of the most affordable. It has coffee in capsules compatible with all brands of coffee machines (Café Nesspresso, Dolce Gusto …) but also coffee beans. In addition, it has disposable razors, liquid hand soap, shower gel and other body and facial care products such as bath gel, daily shampoo, moisturizers, etc.


Happy belly

Happy Belly is a food and beverage brand where we generally find coffee, nuts of all kinds, chocolates and biscuits or spices, and pastry products. It has its own “store” within Amazon so it is easy to find practically anything thanks to the different categories. From green tea bags or berries, jam, coffee or extra virgin olive oil.

Happy Belly


Presto! is another Amazon brand specially designed for drugstores. We can find it on Amazon Fresh but also in the usual search engine for all of Spain and there are fabric softener, tablets for dishwashers, detergent capsules, toilet paper, kitchen paper, air fresheners for the toilet, handkerchiefs and all kinds of drugstore “consumables” from a Amazon’s own white label.


Mama bear

Mama Bear is Amazon’s own brand for baby products. We found several main categories: feeding, baby wipes, diapers and skin care. It has its own store within Amazon where we can buy from pacifiers and teethers (about nine euros for four pacifiers) to baby wipes (12 or 18 packages) to infant diapers of all possible sizes for any age.



Find is Amazon’s fashion brand and within its store we find categories for men and women and the possibility of filtering according to what we want jeans, shirts, t-shirts, shoes, sweaters, coats … Although it has changed its name, it is the fashion option within the global store itself and the operation is similar to any other purchase.

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