Sony gets into the drone realm , although not in the way you may be thinking. The company is not going to launch its own drone to rival brands like DJI, what it will do is offer them the possibility of having their photographic sensors. With that idea, Airpeak was born, a project where Sony’s image capture technology wants to reach the top.
Sony points to the future of drone cameras
Getting into the drone market is certainly insane at this point in the movie. Not because it is impossible to compete, because if you have a good product it is logical that success comes, but because after seeing what has happened to brands like GoPro it is better to attack in another way. In addition, we must not forget that brands such as DJI are a benchmark for both the consumer and professional markets.
For this reason, Sony’s new proposal is not about creating its own drone but about providing the rest of interested drone brands with the best technology for image capture . That’s what it’s all about and the main motivation for creating Airpeak.
Thus, with this presentation, Sony also seeks to position itself as the number one provider of sensors for drones . Something similar to what they have already achieved in the world of smartphones and other mobile devices.
To do this, in these future sensors that they will develop, they will find a way to implement all their technologies and offer the highest possible image quality, as well as reliability and safety. Especially these two final aspects can be the key to approach professional solutions that need quality standards that go beyond high resolution.
What can Sony offer to the world of drones?
If you wonder what Sony can offer to future drones from DJI or any other brand in the sector, the answer is a lot . And it is that the Japanese manufacturer has shown in recent years that its sensors in mobile devices are normally well above the rest of its competitors.
Of course, it must also be taken into account that not only the sensor is important, but also the processor software of the device itself. And a clear example or demonstration of this are themselves. Despite making the best photo sensors, brands like Apple get much more out of it than themselves.
Fortunately, the latter is changing, since the Sony Alpha camera division works with the department that creates said hardware, the results in terminals such as the Xperia 1 or 2 have improved significantly, or the new Sony ZV-1. So hopefully when they are integrated into future drones we will get that same image quality in terms of sharpness, colorimetry and ISO sensitivity.
This last point, although in drones it is less common to take night photos, it could be key . Imagine being able to shoot at night or in low light and not be full of noise when having to force the maximum supported ISO values.
In short, although it is still too early to assess the initiative, the truth is that it is appreciated that Sony decided to give more independence to this division in charge of manufacturing photographic sensors. Because they can make decisions much faster and more agile, which later benefit us as users. In the spring of 2021 we will be able to know more details , so we will have to be vigilant.
