Whether you’re a real estate agent, broker, or doing a “for sale by owner,” your goal is to make a sale. Professional realtors desire to sell more homes and increase listings. If you want to make that happen, you must utilise videos to generate more leads and increase conversion rates. Statistics show that online listings with videos garner 403% more inquiries compared to those that don’t use them. Today, most home buyers start their home hunt online. Lucky for you, you can use a video maker with templates that are easy to customise.
This means even if you have not dabbled in video production and editing, you can use stunning videos to improve your sales. With a video maker, you don’t have to take expensive classes to create ads that grow your business. Don’t feel intimidated because this digital solution comes with an easy user interface, using a drag and drop dashboard. This tool ensures you have nothing to fear as it makes video creation fun. All you need is your imagination to create stellar videos that garner attention so you can close that sale. Here are 8 simple video editing techniques for real estate, allowing you to sell more homes and take your business to the next level.
1. Always Work With a Budget
Before anything else, start your video editing and production journey with a budget. Doing so enables you to hit a faster return on your investment. Curating the correct budget means laying out your goals. This will help you create the proper strategies to ensure your video targets the correct audience. After all, your video can be posted on various platforms, such as:
- Your real estate homepage
- Online listing portals
- Various social media platforms
2. Choose the Best Video Tool
Your primary goal is to have professional and high-quality real estate videos. Clients respond to those that look polished and perfected. Fortunately, you can readily do that without breaking the bank using a video maker you can count on.
Most of these digital tools come with free basic access and tiered membership that gives you more access to features. When you have a working budget, you can decide right away which plans work for your specific needs. In this way, you don’t waste your money during the editing stage. More savings equate to more profits.
3. Draft a Plan of Action
As noted above, you cannot be haphazard about your real estate video production strategy. This is not something you just throw together on a whim. You have to think about:
- The type of video you want to create
- The footage and images you need
- Placement of these in a storyboard
- Video promotion aspects
When you’re promoting a property, you have to think about your lighting and how the home is staged. After all, the goal is to showcase the property in the best light. Planning the components of your video can help you achieve everything within a reasonable time frame. When you have all the stills and video clips you need, you can avoid making mistakes as you edit with your video maker.
4. Capitalise on the Location and Lifestyle
Apart from the property itself, you must learn to showcase what’s good about the area. You’re not just selling the home amenities but also the location. Don’t forget these features in your property video. Emphasize the following:
- Nearest shopping malls
- Vicinity to public transport
- School districts
- Panoramic views nearby
- Entertainment hot spots
Whether you’re selling a condo or a home, don’t forget to sell the lifestyle. The immediate neighbourhood matters a lot to buyers. This can make or break the sale. Don’t merely sell the property but think beyond because there’s a bigger picture than just the house itself.
5. Add a Human Touch
Home buying and selling are not just about the property. Bear in mind, for buyers, they are taking a financial leap of faith since they will be paying for the home. In the same token, sellers feel a huge affinity for the home, with the strong desire to make a profit. Since you’re dealing with individuals who have emotions, it is important to humanise your videos. People relate better with other people instead of just dealing with inanimate properties.
For this reason, you must tell a story using your video maker. Use a touching storyline to appeal to your clients’ emotions. You want videos that resonate with the most people because this is what will drive them to work with you in finding their dream homes. The human touch creates a powerful video.
6. Optimise 360 Videos
When selling real estate online, you want to represent it from all angles. For this reason, flat 2-D pictures will not work. That’s why video matters for real estate because you need to capture large spaces. Standard video is not enough to depict what you need. For best results, showcase multifunctional spaces using 360 videos.
With a video maker, you can keep your online visitors immersed in your virtual house tour. After all, they want to explore every nook and cranny of the property. What better way to do that than let them explore every angle? This can make a world of difference in their desire to see the actual property. From there, they can make their offer and you can look forward to closing that deal.
7. Include Testimonials
If you want to sell, you must have trust. However, this is difficult to build especially in something like investing in real estate because people are spending a significant amount of money. Words coming from you are not enough. Though you may showcase your licences, accreditation, and other awards, nothing is better than the words of actual clients who you’ve helped.
Show off your authority with the help of happy homeowners who have gone through the process. Their words of endorsement act as the best referral, showing others that you and your real estate company are the best people to work with.
8. Don’t Forget to KISS
For the last tip, make your videos KISS or “keep it short and simple”! For best results, make sure your real estate videos are five minutes or less. Modern people have diminished attention spans. They usually pay attention to the first few minutes only. The longer the videos are, the more people will tune out and lose interest. Therefore, if you want them to see your whole message, make it compelling, engaging, and short.
