YouTube seems to want to continue to open up the market and compete with other platforms. Although, this time he wants to compete on television. We must remember the arrival of YouTube Shorts to compete directly with TikTok. However, now he wants to have free television channels for his users, but adding advertising.
As you already know, there are many options right now to watch free television on the Internet, even if they add ads. Well, YouTube has already set out to have its own TV service . And, best of all, you have already started with the first test. In addition, it plans to release this new option worldwide before the end of 2023.
Free TV channels on YouTube
The well-known Google video platform has already launched the first test of free TV channels with advertising . However, only a small group of users in the United States have had access to this YouTube test. In this way, they will be able to measure if the users of the platform would really be interested in having this alternative within YouTube and thus continue within it without having to go to other well-known options such as Plex, Roku, Pluto TV or Tivify. .
In any case, the idea of the platform is clear, to compete against other free television options. There is no doubt that YouTube wants to be at the center of everything, not only does it compete in the world of streaming with Twitch or short videos against TikTok, but now it wants to be at the forefront of free television .
In addition, it is a market that is growing rapidly. Only in the United States we can already find more than 20 free television platforms with advertising. Therefore, there is no doubt that YouTube wants to take advantage of this current pull and become one of the main destinations for users every time they want to watch a free television channel , but with advertising.
On or off YouTube?
The idea is that this service will be released before the end of 2023. However, it is still not very clear if it will be released within the YouTube platform or on a third-party website, but under the company’s name. Something similar to what happened when the great Google video platform brought YouTube TV to light. A paid service in which users could subscribe to TV channels, from CNN to ESPN, for a much lower price than if they did it off the platform, specifically, for around $65 a month.
In any case, this new service with television channels will be free, although it will add advertising. In addition, in this first test, Lions Gate Entertainment Corp. , A+E Networks, Cinedigm Corp or FilmRise are already the content providers, according to users who have been able to test this new YouTube option. However, it only remains to wait if the tests give the results they wanted in the Google offices and, above all, it is also time to wait to see if it finally arrives in Spain or not.