It may have the refusal of an entire country like the United States, be unable to use Google services and receive the rejection of many users for everything that happened, but that has not prevented Huawei from meeting the challenge of becoming the manufacturer that sells the most Worldwide. Almost nothing.
More than Samsung and Apple
According to the latest figures shared by analyst Canalys, it seems that the second quarter of 2020 has allowed Huawei to overtake its great rivals, since for the first time in 9 years it has surpassed Samsung and Apple in registered sales worldwide. But how was this possible?
Alone already upstream
The feat is certainly incredible. With the veto in the United States that prohibits it from using Google services and that of any other American company, the Chinese company has managed to continue adding sales to position itself at the top of the table.
In addition, we must bear in mind that we are talking about the second quarter of 2020 , a period that has been completely disastrous for brands due to the collateral damage caused by the coronavirus, which stopped the entire world affecting companies in all sectors that we can imagine.
Every cloud has a silver lining
However, all these adversities may have been fabled for Huawei, unlike its rivals, who have been hard hit by sales worldwide. For example, the United States ban has generated a feeling of patriotism in China that encouraged citizens of the country to bet on the local brand instead of other foreign ones.
Also, we can see how in the first quarter the annual growth of sales in China slowed down considerably to 1% (period where the virus did the most damage in the country), going on to growth of 8% in the second quarter (moment in the one that normality was beginning to flourish). While China was trying to return to normality, the rest of the world was fully involved in the pandemic, and knowing that 72% of Huawei’s sales belong to China, we could understand that growth and first place are the result of this chaotic situation. .
How is the future presented?
Most likely, with the recovery of the rest of the markets, Samsung and Apple will return to their positions, especially now that we are approaching the launches of the Galaxy Note 20 and iPhone 12 (the latter with rumors of an alleged delay, eye), so Huawei’s feat may soon disappear. Still, these data will serve to show us the incredible potential that exists in the Chinese market, since with 75% of sales, Huawei could afford to be the world’s largest manufacturer depending only on a single country. His country.