We can say that Community Manager is a highly demanded profession today. There are many companies that use social networks to promote a product, be in contact with customers and, ultimately, use them as a means of information. For this reason, many job offers related to this subject arise. In this article we are going to talk about some online courses to be a Community Manager of social networks . We will explain what the best options are according to the level.
Why are social networks important?
Social networks today are an essential means to be communicated. They are used both by home users and, increasingly, by companies and organizations. Precisely the latter are the ones that most demand network experts to work as a Community Manager . They are important to be able to reach more users . At the end of the day, being on social networks means being present on the Internet and reaching many people simply by having a mobile phone or computer and access to the network. Therefore, a company will not only arrive through traditional advertising media, but also through social networks.
Social networks are for example Facebook, Instagram or Twitter. Each one with its peculiarities, all of them serve to interconnect people and also companies. An organization can create a professional profile to share content related to the services it provides, report news or answer customer questions.
All this can be managed by a Community Manager, who will be a person with the skills to use social networks. You will have the right knowledge to be able to launch advertising campaigns, analyze when it is best to publish a message or how to reach more users on the network.
Essential agenda to be a Community Manager
When studying a course to learn something, as is the case of becoming a professional Community Manager, one thing to keep in mind is the essential syllabus . What should it contain? We are facing a job that requires knowledge of social networks and management of new technologies, so that will be the basis.
The syllabus will depend mainly on the level of the course. You will find basic, intermediate and advanced level courses. Each of them will have a difficulty and will be indicated for a specific type of user. An elementary one will not be the same as another aimed at more expert users who want to enhance their knowledge.
Now, the base of the syllabus of an online Community Manager course must contain the following:
- Social media management
- Content planning and scheduling
- manage a project
- Digital marketing
- Metrics and results
Necessary previous studies
You really do not need to have previous studies to be able to access online Community Manager courses for social networks. However, any study you have on topics related to the Internet, technology, digital marketing and communications can come in handy. For example, careers such as audiovisual communication, marketing or any of the branches of computing or telecommunications.
Mainly what is going to be very interesting is to have a good management of social networks and the Internet in general. From there, depending on the course you choose, you will learn the basics to be a Community Manager and be able to acquire professional knowledge to apply for a job.
However, if you are going to take an intermediate or advanced level course, it will be more necessary for you to have certain knowledge so that it is not complicated and you can finish it correctly. This will depend on what type of course it is and whether or not you have taken another before.
adequate duration
How long should a Community Manager course for social networks last? This will depend mainly on the level you have and if it is something more general or specific. A course that deals with a bit of everything, where you learn basic notions to perform very varied functions, is not the same as another more specific one that is of a specific application.
A more complete course can last from 20 to 40 hours. If you find a more specific one that deals with a specific application, maybe 5 hours is enough. Therefore, you should especially look at how the course is going to be, how it is structured and if it is something more general or specific.
In any case, the actual duration of the course will depend on each person. Someone who works or studies and has to find free time to take the course is not the same as another unemployed person who can advance more material by having more time for it.
Job opportunities
Regarding job opportunities, you will be able to work as a Community Manager in many sectors, companies and organizations. The truth is that this job is in high demand today and will continue to be so for years to come, as social networks are constantly growing and new ones are becoming popular.
Some of the places where you will be able to work as a Community Manager are the following:
- sports entity
- Company of any sector
- Specific product or service
- Using social media for your own brand
Recommended online courses
We are going to show some online Community Manager courses for social networks that you will be able to study. We are going to divide them into three levels: basic, intermediate and advanced. We will see some of each of the levels, as well as the most outstanding points of them and what you should take into account if you study them.
Basic level courses
First of all we are going to start with the most basic level courses. We will see some that are aimed at users who have no previous experience and need to start from a base to be able to later study another more advanced course and not have any limitations to acquire knowledge.
Community Manager 2022: lead social networks
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| Schedule On demand, any schedule | Price €12.99 | Type 5 hours of video on demand | Evaluation No, but it has practical exercises as if it were an exam. | Diploma / Certificate Yes, certificate of completion. | Internships He does not have internships, but he does have internships to learn. | Web www.udemy.com |
The first course you can find is called Community Manager 2022: lead social networks. The objective is to teach how to professionally manage networks, whether they are from your own brand or from an external company. Here you will learn from scratch to use social networks, concepts and use essential tools.
Social networks are essential today to boost a business, whatever the sector. For this reason, it is highly demanded for a Community Manager who knows how to manage some of the most used social networks very well.
Why we like it
We find it an interesting course since it starts from the most basic. It is ideal for those users who do not have previous experience and need to acquire knowledge from the most elementary concepts. You will learn all the essentials of the most used platforms today.
Doing a course on social networks is always useful, but it is even more so when it comes to learning how to use the most important ones, which, after all, are the ones most demanded by companies.
What to consider
You must bear in mind that it is a basic level course, so if you already have some experience and knowledge, it may not be of much use to you and you will have to opt for other more advanced courses to level up.
In addition, it is a course oriented in social networks. There may be topics that you need to learn and you cannot with this course and you need to choose a different one.
Learn how to run social media for your business
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| Schedule On demand, any schedule | Price €12.99 | Type 5 hours of video on demand | Evaluation No, but it has practical exercises as if it were an exam. | Diploma / Certificate Yes, certificate of completion. | Internships He does not have internships, but he does have internships to learn. | Web www.udemy.com |
This course is indicated for those who have their own business and want to learn how to manage social networks. For example, you will learn to program the publications of a whole month, follow a strategy and manage to attract customers through this medium. It is well structured and ideal for those starting from the most basic level.
If you need to make the most of your company on the Internet, without a doubt this type of course is going to come in handy to have the basic notions about what you can do and start putting it into practice.
Why we like it
We like this course since it is oriented towards being able to promote a business through social networks. Those who need to advertise something, such as a product or service, will be able to learn the most essential notions for it.
It is very useful for any company, since nowadays the presence in the network is fundamental and it comes in handy no matter what sector you dedicate yourself to.
What to consider
You do not need previous experience. You should keep in mind that this is a course aimed at those who own a business and want to take an online Community Manager course to use social networks correctly.
If you are looking for something more complete, where you can learn more general aspects and not so focused on social networks for business, you should opt for a different course.
Intermediate level courses
After having shown some basic level courses, we are going to move on to the next step and see intermediate level . If you already have some experience and want to enhance your knowledge, opting for one of these will come in handy. We are going to show the main characteristics of each of them.
Online Community Manager Course
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| Schedule On demand, any schedule | Price €14.99 | Type 1 hour of video on demand | Evaluation No, but it has practical exercises as if it were an exam. | Diploma / Certificate Yes, certificate of completion. | Internships He does not have internships, but he does have internships to learn. | Web www.udemy.com |
An intermediate level course is this where you can learn all the most important points to work with social networks. It is aimed at all types of users who have knowledge of the Internet and need to acquire notions about social networks and how to manage them for companies.
If you have already taken a previous course or have experience in this sector, it is a good option with which you can improve your knowledge and have a more complete curriculum.
Why we like it
It is a well-structured course, short in duration, but it focuses on important topics such as managing Facebook ads, using Instagram for business or Twitter. It also allows you to learn how to analyze social network statistics.
Nowadays, controlling ads on social networks can boost a business. It can make you reach many more potential customers and sales increase as well.
What to consider
It is a more specific course, not as complete as others. You are going to focus only on certain topics and it does not last long, so you may need to do another one. Although it is intermediate level, you may need to expand your knowledge through another higher level course.
It is especially focused on advertising through social networks, so if it is not a topic that interests you and you want to learn other functions, you will need to take a different course.
Become Community Manager
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| Schedule On demand, any schedule | Price €14.99 | Type 3 and a half hours of video on demand | Evaluation No, but it has practical exercises as if it were an exam. | Diploma / Certificate Yes, certificate of completion. | Internships He does not have internships, but he does have internships to learn. | Web www.udemy.com |
You can also take the Become a Community Manager course, at an intermediate level. In it you will learn to plan and control strategies in social networks, attract clients and use different very useful tools to dedicate yourself to this profession. It mainly focuses on Facebook, Twitter and YouTube.
It is very useful to know how to create a roadmap, with clear objectives, and to improve the visibility of a company on the Internet thanks to social networks.
Why we like it
We find it an interesting course as it focuses on widely used tools for a Community Manager, in addition to using popular social networks such as Facebook or Twitter. This always comes in handy in order to improve the presence of an organization or company on the Internet through the RRSS.
In addition, the course is very well structured, which will make it easier to do it and not get lost as it progresses. This will help make the most of your time.
What to consider
It is a short-term course, where you will not acquire very general knowledge, but rather specific ones. If you are looking to acquire more extensive knowledge, it is not the best option.
You should also keep in mind that despite being intermediate level, it may fall short in some aspects. Therefore, if you already have previous experience, you may need a more advanced course.
Advanced level courses
Finally, you can also take advanced-level Community Manager online courses. If you have already done one previously and have certain knowledge, it may be a good idea to expand your knowledge. You will be able to create complete projects to manage social networks of all kinds.
Secrets of Organic Digital Marketing in social networks
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| Schedule On demand, any schedule | Price €18.99 | Type 7 hours of video on demand | Evaluation No, but it has practical exercises as if it were an exam. | Diploma / Certificate Yes, certificate of completion. | Internships He does not have internships, but he does have internships to learn. | Web www.udemy.com |
With this advanced level course you will be able to carry out marketing organically, learn to attract customers and use social networks such as Twitter or Instagram to improve your company. The objective is to increase sales and know how to put into practice different digital marketing strategies to increase conversions.
If you are looking for a way to boost your business, such as an online store, without a doubt this advanced level course will help you a lot to gain presence on the network.
Why we like it
The course emphasizes very popular social networks that have many users, such as Twitter or Instagram. It touches on topics that are essential for marketing through these platforms and it really comes in handy to have control when we use social networks at a business level.
It is very useful whether you have your own company and want to acquire new knowledge to make the most of the resources you have, or work for another company.
What to consider
It focuses on social networks. It is an advanced course and although it is not an essential requirement to have previous experience, it is advisable to have a good command of social networks to be able to take better advantage of it.
If you are looking for a more general course, it may not be the best option. It is more focused on a more specific topic such as organic digital marketing through social networks.
Create effective and profitable social media ads
The objective of this advanced level course is to learn how to create profitable ads and be able to use them on social networks such as Facebook, Instagram or WhatsApp. You will learn to segment ads and know how to measure in order to get the best possible performance.
Ads are essential to be able to have a greater reach in a business, so this course is very useful to learn everything you need to do so.
Why we like it
It is a useful course for those who want to maximize profits through social media ads. It is a topic that today is very important for a business. Many companies demand workers who can perform their functions in topics related to the ones covered by this course.
If your intention is to promote a company through ads on social networks, it is undoubtedly an ideal course that you should take. It is quite complete in that sense.
What to consider
It focuses on creating ads for social networks, so it is a specific course. You will need to have some experience and control over platforms like Facebook or Instagram.
In short, these are some courses that you can take to become a Community Manager of social networks. As you have seen, there are different levels, so you can choose the one that best suits what you need and be able to acquire knowledge that will help you in your professional life.
