Instagram has just introduced Reels , a new function that shows that within the social network they have one very clear thing: if something works, what difference does it make to copy it. And we say this because the new feature is something that TikTok users have already seen within the platform.
What is Instagram Reels
No one doubts that the growth of Instagram is not on its own merits. The company has managed to do things well and little by little it has managed to capture the interest of millions and millions of users. Although the most striking thing is that he was always and continues to be attentive to anything that attracts attention, that they can integrate and thus continue giving each user everything they are looking for.
In this sense, many new features included in recent years and which have later turned into something really important, such as stories , came from other social networks. For example, the aforementioned stories are something that copied the Snapchat approach, in the same way that stickers, augmented reality filters, group calls for live shows, etc.
Actually, Instagram has already shown that it has no problem taking ideas that work, adapting them to their style (this sometimes improves them and others not so much) and makes them available to its millions of users. For this reason, they now present Instagram Reels, a new feature inspired by TikTok and its options when it comes to editing videos from the application itself and without having to resort to others from third parties.
The operation of Instagram Reels is very simple and we already knew it a few months ago when the test started in Brazil. When you go to record a story you will see that a new section appears called Reels. When you activate it you will have a button with which you can record videos of up to 15 seconds in length. But the best thing is that you can stop that recording at any time to add any of the creative effects that it will allow you to use.
These effects will range from a change in the playback speed (you can speed up the video or create slow cameras) to the use of stickers, augmented reality filters, videos that you have stored on your device and even music audios. For this last reason, the platform had obtained the copyright of many musical themes so that its users could use them according to what publications without any problems for copyright infringements.
Once recorded, another of the great differences of the Reels is that you can not only publish it in the stories section, but also in your Instagram feed so that it becomes a lasting and non-fleeting publication (24 hours available).
When will Instagram Reels be available
Instagram Reels is currently only available in some countries. To be more specific, after its first advance in Brazil, it now reaches Germany and France . There your users will be able to start using this new functionality.
The moment they check that everything is going well, they polish possible details that could still generate usage problems or similar, it is intuited that they will deploy Instagram Reels in a massive way so that any user of the social network can use it in their day to day.
