In case you didn’t know, you have several options to create your Instagram account, among which we especially highlight the professional and personal ones. Although they have certain elements in common, they differ considerably in many aspects and allow you to opt for one or another option depending on your needs.
Professional Instagram accounts allow you to track the interaction with other users, have more analysis tools and allow you to better promote the content you publish. However, personal accounts are more focused on regular use of the application to interact with your family, friends, post photos and whatever you want.
We are going to delve a little deeper into the differences between both types of accounts so that it becomes clearer to you which one is the most suitable for you or how to recognize a professional account with respect to a personal one.
If you decide to switch to a professional account , you can do it from your same account in the Configuration options, in the Account section, if you scroll down completely on the screen you will see the option and you will have to follow a few simple steps.
Public or private profile
One of the big differences between the two accounts is that users with a personal profile can post content and view profiles of other users, but above all they can configure their private account so that only their followers can see their content.
In professional accounts , obviously, the profile must be public since what they have to look for is the greatest possible visibility.
Therefore, although you may be tempted by the advantages of professional profiles, if you like to keep your privacy safe, you will probably be interested in a personal account.
Access to information and statistics
The main advantage of professional accounts is that they have analysis tools to optimize their performance, among which are Instagram Insights.
These accounts provide analysis on the performance and audience of the publications that you will make, such as your reach, total followers, interactions, type of content published or geographic information of your audience.
Personal accounts do not have statistics and tracking information is quite limited.
Contact options
One of the main attractions of company accounts is the possibility of putting your contact information and enabling a contact button so that they communicate with you more directly.
In addition, in them there is a section called Public information of the business in which you can put an email, link or telephone number, even the address of your premises if you have a public establishment.
Personal profiles can add a link to their profile , but without buttons or the ability to enable professional categories.
Sorted and classified tray
In company accounts, you can add categories to the inbox , which is perfect for categorizing certain users and giving them better treatment, knowing where they come from or filtering messages at your convenience. Until you try it you will not know how practical this Instagram functionality is.
Quick Replies & Auto Post
Companies have it easier to respond to messages from their customers or audience, since they can configure in this type of account the possibility of quick responses, which are those previously written that respond to typical questions that are usually asked.
Also, with these accounts you can schedule content to be published later thanks to Facebook‘s Creator Studio whenever you connect your account with the Facebook social network. Thus, you can schedule content to be published on the day and time you want and thus not worry, perfect if you have an editorial calendar to meet.
Online store in company accounts
In corporate Instagram accounts it is also possible to upload products and tag them. You can activate the Store tab on the platform to promote what your business or you sell if you are a professional or freelancer. Thus, you will take advantage if you have a large number of followers to publicize what you sell, do or even increase the sales of your business.
Ability to create ads
Professional accounts can create ads within the platform by selecting a target audience and setting a budget to promote the most interesting posts. You’ll be able to view spending information in Insights.
Personal accounts have limited options for creating paid ads, so if you ever want to boost your posts, you might want a professional account. Also, since you can have both on mobile, you do not have to delete your Instagram account to have a professional account if you are interested in having both.
