Podcasts are gaining ground among all users. It is increasingly common for these programs to be more listened to and companies are strengthening their services to do so. There are already many applications that exist to play podcasts on iPhone, but only a few like Podimo offer them in a premium way. It seems that now Apple wants to go this way too. The plans would go through a new subscription service that encompasses this content and would already have a launch date. We tell you all the details below this new information.
Podcast under subscription, new idea from Apple
There are already several rumors that suggest that the Cupertino company is studying the possibility of including a new service. Now there are several that are in force, especially Apple TV + for series and Apple Arcade for games. The next step will be to include the podcasts in a new service observing the boom they are having. This also responds with the conversations that have been had by the company to buy podcast networks such as Wondery or Scout FM, finally staying with the latter. As is logical in this sense, they have to get some performance from this purchase and 2021 could finally be the moment of implementation.
In addition to encompassing third-party podcasts, Apple could also launch programs that are original such as ‘The Line’. Rumors also suggest that the service could be included in the Apple One and Apple Music bundle. In this way, it would try to give much more wealth to the music service with the aim of finally getting closer to the competition such as Spotify. This has also immersed itself fully in the world of podcasting by including it in its service and giving them much more prominence, just like Amazon, which has also opened a new space where it is encompassing them.
iOS 14.5 hints at when it will be released
But not all the rumors are on paper. In the latest betas of iOS 14.5 there have been some movements in this regard. In particular, a new account button has been observed in the ‘Listen Now’ tab in the Apple Music application. In addition, the notification configuration has also been moved to a new area where it would end up including extra account and subscription information. These are more than clear data that Apple is preparing something and is very close to being released. This is somewhat surprising, since it would not end up being included in Apple’s official Podcast application, but all this content would become Apple Music. This could lead to the end of this native application of the company in its quest to merge different apps as we have seen in the past.
The Cupertino company has yet to give a final date for the final release of iOS 14.5. There are already eight betas that have been released, something that may become unusual so it could indicate that it would be waiting for the announcement of the service. It should be remembered that tomorrow, Tuesday, Apple has an event where different announcements will be made. Analysts already speculate that this service could be presented to later launch the Release Candidate version. This would finally lead to the final version for all users in the next week. Although all this must be taken with a grain of salt since there is nothing confirmed and it could end up changing completely.
