Positioning a web page, a business or a brand on the Internet is essential today. The objective is to make it appear before the competition in the search results of platforms such as Google. In this article we are going to talk about something as important as SEM and we will show some specialized courses to be an expert in the field, as well as their job opportunities or necessary previous studies.
What is SEM
SEM stands for Search Engine Optimization . It basically consists of carrying out marketing campaigns with the mission of getting something, such as an article, a specific page, to rank well in search engines. This will allow those sites to be more visible and have more visits.
They are generally ads offered by search engines such as Google, through AdWords, and other similar ones, in exchange for an economic investment. We can say that the company pays to make its website or certain product appear higher in searches. It is very useful for, for example, publicizing a certain product that has recently come out.
Now, it is not something as simple as paying and leaving in the first positions; it is necessary to carry out a strategy, attack certain keywords and sectors of the population where it will really be more successful and that investment will be useful for something. There will be a necessary optimization and that is where the experts in the field come into play.
Only through a good SEM campaign, we will really take advantage of the opportunity to position websites in less time. Precisely that, time, is a clear advantage over SEO strategies that usually last months to give positive results.
Essential agenda
Whenever you are going to specialize in a subject or you are going to acquire knowledge of something, it is convenient to review what syllabus you are going to study. This is very useful when taking SEM courses, since not all are the same and you may be interested in enhancing your knowledge in something more specific or in something more general.
In these courses you will mainly learn everything related to marketing and digital marketing , always oriented to strategies to position web pages. All the learning will be aimed at generating web traffic, increasing product sales, creating advertising campaigns for a certain sector, etc.
You will learn to use different tools that will help you launch SEM campaigns and position a web page. You will mainly learn how to use Google Ads Search , which is the most used to launch campaigns on social networks, for example.
Some important points that you should keep in mind when studying any of these courses are the following:
- Targeted to Google Ads
- Practical exercises
- Create marketing campaigns
- measure results
- Use of keywords
You will find courses of different levels, so the theme will vary. Some are going to be more topic-focused, while others will be based on a more general understanding of SEM. Depending on your interests, depending on your objective and also previous experience, you will have to choose the one that best suits you.
Necessary previous studies
When you decide to take a course or study something, it is important to take into account what previous studies are necessary or, at least, advisable. In this specific case , it is not necessary to have extensive previous experience or specific studies, since you will find courses that start from the most basic level and you will learn everything from scratch.
However, having knowledge in marketing, digital marketing and knowing how search engines and web pages work will help a great deal. In this sense, university careers in marketing, advertising or studies related to computing and technology will come in handy. Also training cycles or previous specialized courses that you have taken.
If you decide to opt for higher level courses, in those cases you must have a previous base . You can acquire this base through a basic or intermediate level course, but also if you have studied a university career that encompasses all these topics. It is what will allow you to have a good base to take better advantage of everything you are going to learn.
adequate duration
These types of courses have a variable duration depending on the level and if it is oriented towards a single topic or is something more generic. Normally the general courses, where you will learn all the essential fundamentals of SEM, usually last about 10 hours. Some more specific ones, for example that focus on sales, will last 3-5 hours.
What is the appropriate duration? Well, as we have indicated, it will depend mainly on how the course is . For example, a general course, where you learn everything you need to know about SEM, should ideally last at least 10 hours. On the other hand, some more specific one may be enough with 3 hours.
However, the actual duration of the course will depend on you. You will have access to video content that you can watch at any time and you decide how much time to dedicate and when to study. A person who works full-time, who will have to find free time to advance the course, is not the same as another person who is unemployed or works part-time and has more free time.
Therefore, you will have to understand the duration mainly depending on how the course is. You will see different options, whether they are more specific courses or some more general ones where you will cover a greater number of topics and that is where you will have to spend more hours to be able to finish it.
Job opportunities
Everything related to web pages and Internet positioning has great value today. Virtually any business, any store, has a website. They will also find a way to position their products so that they can reach more customers and have more sales.
Therefore, having experts in SEM and web positioning is very important. Job opportunities will be oriented towards creating advertising campaigns, launching a product or service and reaching a large number of users, and also analyzing the competition to see how there may be a business opportunity.
If you study these courses you will be able to:
- Improve the positioning of your own business or website
- Create advertising campaigns and position websites
- Work in a small or medium business
- Being part of a team within a large organization
Recommended online courses
We are going to show a series of online courses that you can take to learn everything related to SEM and acquire new knowledge. You will find different levels, so you will have options that suit what you need. You will find more basic courses, also intermediate level and others more advanced.
Basic level courses
First of all, we are going to show some courses available for those who do not have experience and want to start from scratch. They are very useful to acquire a good foundation, learn what is generally related to SEM and, in the future, take a higher level course to enhance learning.
Introduction to SEM: Learn Google Ads from scratch
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €19.90 | 1 hour and 40 minutes of video on demand | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.domestika.org |
It is a short course, barely an hour and 40 minutes long, but it is divided into 13 sections to learn all the basics related to SEM. It is a good starting point to acquire essential knowledge related to this topic. You will learn the basics of SEM, its differences with SEO, interpret and optimize results, etc. It has 33 additional resources and 6 practices with which you can put everything you learn to the test.
Why we like it
It is a course where you will learn the most essential of SEM. It is ideal if you do not have previous experience and need to acquire more general knowledge, without going too deep. It has enough resources to play various topics and learn from wherever you are.
What to consider
You are going to learn basic concepts of Adwards and SEM, but it is not a course where you are going to delve into more advanced topics, so if you need more you will have to access more advanced and complete courses.
Google Ads Digital marketing from 0
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €9.99 | 3 and a half hours of video on demand | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.udemy.com |
This is a basic level course, oriented towards learning and creating advertising campaigns in the Google search engine. It is ideal for those who want to learn about digital marketing without starting from a previous base. Here you will learn how to generate additional traffic through campaigns, structure an advertising campaign and be able to increase the sales of an online store. It is interesting to acquire a good base and from there expand knowledge with other more advanced courses.
Why we like it
It is a course that, despite being at a basic level, touches on different topics that are important to acquire a good foundation in SEM. In addition, it is focused on Google Ads, which is ultimately the most used and the most important today.
What to consider
If you are looking to acquire more advanced knowledge, this course will fall short. It is something basic, although with which you will learn everything general for SEM searches.
Intermediate level courses
You will also find courses that will require certain prior knowledge . Here you will find mid-level options, where you can go a little deeper than the basic courses, but without going so fully into more advanced points. You will be able to learn more about SEM and expand your experience.
Digital Transformation for Companies and Professionals
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €119.99 | 16 and a half hours of video on demand | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.udemy.com |
It is a course that is specially oriented for companies and professionals who want to adapt their business to the Internet and have more opportunities. Here you will acquire mid-level knowledge in terms of building technology-based business models, creating a digital transformation plan, and also marketing and SEM. It is a complete course, which is not only focused on SEM, where you will learn a lot to be able to adapt your business to current times.
Why we like it
We like this course because it is quite complete. It touches on many topics related to digital transformation for companies and is very useful for many sectors. If you want to make the most of the resources available thanks to the Internet, it is a course where you will acquire very varied skills.
What to consider
It is not a specific SEM course, but you will learn various topics of digital marketing and digital transformation. In addition, it is understood that those who choose to do so already have some experience and have a knowledge base.
Essential for digital marketing and e-commerce
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €19.99 | 2 hours of video on demand | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.udemy.com |
It is a mid-level course where you will learn the most important aspects of digital marketing and electronic commerce . This also includes SEM and SEO, affiliate marketing, data analysis, etc. It is a short course, since it lasts two hours, but with different sections where you will learn about many topics.
Why we like it
It touches on quite a few topics. It is very useful for those who, without wanting to go too deep, want to acquire varied knowledge of everything related to digital marketing and e-commerce. It is well structured and, although it is not very long, it encompasses quite a few topics that are very interesting.
What to consider
It is a general course, where you are not going to focus on something specific. It is interesting that you have certain previous knowledge to be able to take full advantage of this course where you will learn more about SEM.
Advanced level courses
Finally, you can also take different advanced level courses. In this case you will learn more in depth about digital marketing and SEM. It will be essential that you have a good base, to be able to take full advantage of all the content they have and to be able to learn without problems.
Google Ads advanced course
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €11.99 | 2 hours of video on demand, 68 videos, 2 downloadable resources | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.udemy.com |
This advanced SEM course is geared towards Google Ads . You will learn to use different tools of this service, create advertising campaigns, optimize results and ensure that a product reaches more customers. It is necessary to have previous knowledge of Google, since you are going to delve into all of them to achieve more knowledge.
Why we like it
It is an advanced course that teaches techniques for Google Ads, which is the most used platform. Very useful for those who wish to expand their knowledge related to this Google service. It is well structured and has more than 60 videos available that you can watch at any time.
What to consider
You should keep in mind that this is an advanced course, which requires familiarity with Google Ads. It is not ideal for those users who start from scratch, since they would not take advantage of its full potential.
Complete Google Ads course
| Schedule | Price | Guy | Evaluation | Certified Diploma | Practices | Web |
|---|---|---|---|---|---|---|
| On demand, any time | €9.99 | 9.5 hours of video on demand, 92 classes, 67 downloadable resources | No, but it has practical exercises as if it were an exam. | Yes, certificate of completion. | He does not have work practices, but he does to learn. | www.udemy.com |
Another course that you can take is this complete course on Google Ads. You will be able to learn to carry out campaigns and be an expert on this subject of SEM and digital marketing . You will know and understand the platform, develop strategies and optimize results in order to make the most of the available resources.
Why we like it
It is quite complete, it allows you to learn everything related to Google Ads and it is also very well structured. The fact of having more than 90 videos and more than 60 downloadable resources makes it very useful and can be done anytime, anywhere.
What to consider
You must bear in mind that to make the most of the course, to be able to learn everything it has, it is important that you have a minimum experience. Requires a knowledge base related to Google Ads.
Therefore, these are some interesting courses that you have at your disposal to learn about SEM. You can find some more basic options, aimed at users who do not have previous experience, but also more complete courses, medium and advanced level, where you can go deeper.
