The new Eternals trailer has put the hype through the roof and no wonder. The film has all the ingredients to become an epic premiere, however, its arrival will be especially conditioned by the launch weeks before another Marvel film. Yes, we are referring to Shang – Chi and the legend of the ten rings and these are the reasons that make the Kung Fu Master’s proposal so decisive in the future of the Eternals.
A scenario of dates that follows a tightrope
Although mass vaccination has (in part) brought us back to relative normality, there is still a long way to go to enjoy the life we had before – if that is possible. We all know this and the film industry is not immune to this situation, especially after seeing how the public behaves when it comes to consuming films at the cinema.
And it is that although the rooms have been filling little by little, they are still far from showing the good health they enjoyed before the pandemic paralyzed it all last year. A clear example is the long-awaited story of Black Widow, a film that has ended up being one of the least profitable in recent Marvel history and that had one of the great Avengers as the protagonist. The Suicide Squad film has suffered something similar: it has not met the expectations of the industry, with a collection far from what was expected by the people responsible for Warner and DC.
It should be noted that both Black Widow and The Suicide Squad had simultaneous premiere on streaming platforms and cinemas, which has clearly influenced the audience on the big screen, but even so Marvel does not trust that the closing of 2021 is so positive and That is why he has all his attention focused on Shang-Chi … to the point that his performance will determine the rest of his schedule.
A box office failure would lead to a delay for Eternals
It seems that Shang – Chi and the legend of the ten rings will be a litmus test for Marvel Studios. The company will wait to see the results of the film at the box office – it opens on September 3 and based on that it will decide what to do definitively with Eternals.
Remember that in principle Chloè Zhao’s epic superhero film is scheduled for October 28, but if the aforementioned martial arts film does not meet the minimum, Disney will not hesitate to delay it and wait a little longer for the public to be more supportive to fill the rooms.
This is stated in Vulture, where it is indicated that this movement would not only affect the Eternals, of course: it would also influence the premiere of Spider-Man: No way home , scheduled for this Christmas – although it is also true that Spider-Man is sold so Although the previous films were a fiasco, it would not have to mean at all a bad omen for the third part of this highly anticipated film.
And you, have you ever gone to the movies after the theaters reopened?
