It was a foretold death, although well, we won’t bury anyone yet, because at the moment there is no body. LG has admitted in its last internal meeting that the company will take stock and decide to weigh all possible measures related to its smartphone business. Is this the end of LG phones ?
A business that took a nosedive
Gone was the wonderful LG G2 that so many users fell in love with back in 2013. After this magnificent terminal, the G3 and G4 passed , and the impact of the brand began to fall little by little with models that did not reach the demands of users, dazzled by other brands such as Samsung or Apple, who managed to capture the interest with very complete and aesthetically attractive devices.
From then on, LG began to launch devices almost by way of trial and error, since with specifications that in most cases lagged in many aspects, the brand tried to peek out from so much competition with a special function that was rarely understood by the public. We’ve seen double screens that mimicked folding screens, modular models, rotating screens, and even banana-shaped phones. But none of them succeeded.
A rumored ad
A little over a week ago, an alleged internal statement that the brand had sent to many of its workers began to circulate on the networks, in which it was indicated that the company would cease its operations around the mobile phone market at the end of the month January, pointing to a possible official announcement for the 26th.
Translation pic.twitter.com/mtzN5Nbodc
– Nate Harris (@ nwithan8) January 15, 2021
Additionally, the company was said to have terminated the roll-up phone projects and many other pending work, making the reversal irreversible. However, Android Police were able to contact the head of global communication for electronic consumer LG, Ken Hong, who categorized the rumors as completely false and without merit, ensuring that he would not bother to release a statement for such a rumor. .
The statements seemed quite convincing, however, it seems that everything was going to change days later.
Accepting the situation
LG CEO Kwon Bong-Seok has been quite clear about this with his staff:
Since the competition in the global mobile device market is so fierce, it is time for LG to make a cold judgment and make the best decision. The company is considering all possible measures, including the sale, recall and downsizing of the smartphone business.
That said, it is clear that the general blackout is about to happen, so it would not surprise us that the date that rang at the beginning is indeed the exact moment in which it marks the decline of the brand in terms of phones. .
The final blow
As if that were not enough, it seems that LG’s critical situation has reached its worst level, and the brand has also confirmed that it will stop manufacturing LCD screens for Apple because they have not managed to meet the demands and requirements of Cupertino, so the orders will fall on other manufacturers such as Japan Display and Sharp.
This loss of the supply contract is also a hard economic hit for the company, so this may also have affected the tough decision to abandon the phones. We’ll see if in the next few days the brand finds some kind of magic formula to change direction or if it finally ends up announcing what many have been waiting for a long time.