Netflix has always been the most expensive streaming video platform of all that we can currently find on the market, a platform that offers us different subscription plans depending on the number of devices connected at the same time and the resolution of the content. Since last November, Netflix has made a new subscription plan based on ads and with some limitations available to all those interested in accessing its platform, a plan that, contrary to what many users thought, has been everything. exit.
The Netflix ad-supported plan is priced at 5.49 euros, allows simultaneous playback on only one device, the maximum resolution is HD and offers access to the entire catalogue, limiting itself to content that has been available for a long time on the platform, so which is not an option to access all the news that lands on Netflix.
When this new plan was announced, many were the analysts who pointed out that many users would choose to switch to the plan with ads to pay less for the platform. However, and as seems to be something usual in everything related to streaming video platforms, the analysts were very wrong , since this new plan has allowed the company to reach the segment of the public that could not afford to pay for the individual plan. , although the price difference is only 2.49 euros.
As we can see in the analysis that Antenna has published on the streaming video platforms that currently offer a plan with ads in the United States (Netflix, Disney+ and HBO Max), the new no-ads plan that was launched at the beginning of November in the United States , Spain and other countries, has allowed the streaming video giant to gain a million users in the United States alone.
During the first month of launch, 9% of first-time Netflix users opted for the ad-supported plan. In December, that percentage increased to 15% while, in January 2023, the percentage of new users that the platform had gained through the ad-supported plan was 19%.
Also particularly striking is that users have maintained the plan they had on Netflix up to now, destroying the forecasts of analysts. After the rebound in subscriptions that all streaming video platforms had during the pandemic, since 2021, in the case of Netflix, the numbers had stagnated and by the end of 2022, the number of Netflix subscribers worldwide was 231 million, 74 million of whom are in the United States.
We will have to wait for the company’s next financial results to see if the same success that this new plan is having in the United States applies to the rest of the countries where it is available, especially in those like Spain, where the possibility of sharing an account is no longer possible. is an option , an option that is still available in the United States.
