Do you remember when Instagram appear? In 2010, it was a small photo-sharing app. Now, it is a popular platform with over 1 billion users. How can you use the Instagram influencer platform for yourself and your business? Let’s try to figure it out.
Types of Advertising on Instagram You Can Choose From
Since the advent of social networks, a huge bunch of advertising methods has appeared in its. Mass following and mass liking are methods in which the advertised account subscribes to as many people as possible and likes their posts, attracting attention to themselves. A sort of “cold call” from the world of Instagram. In practice, now these methods are used only by very small channels with a very narrow target audience (for example, channels of manicurists in small towns who like the posts of girls and women living there) and no advertising budget.
Let’s take a look at more modern and effective advertising methods common on Instagram. Instagram ads can be targeted. These ads are configured through Facebook (in case you didn’t already know, Instagram is now owned by Facebook). You need to have a business account with a funded wallet. So through Instagram, you will attract an audience to your Facebook page.
The second type is advertising for bloggers on Instagram, the prices for which vary depending on the popularity of the blogger, the number of followers, media exposure, and many other factors. How to order advertising from a blogger on Instagram? You can search for a suitable Instagram influencer marketing platform manually, or you can use Instajet Instagram influencer marketplace.
Blogger ads are usually more effective than targeted ads, especially for good influencer bloggers. The audience of such creators is happy to adopt any style details of their idol, and competent brand or product advertising will be favorably received by the audience. You’re recommended to choose influencers on the trusted Instagram influencer marketing platform rather than on unknown websites.
Popular Ad Formats You Can Promote on Instagram
Let’s take a look at the different ad formats that you can promote on Instagram.
- Video advertising. Video ads are usually ordered from bloggers, although you can also place a video post using built-in targeting. If you do not have the opportunity to create high-quality video material, it is better to refuse such placement through Facebook and limit yourself to a photo post or order video advertising from a blogger.
A video ad is created by a blogger who promotes the product. It allows you to demonstrate the benefits of the product, so this is a fairly effective method. You can get a very creative video that effectively stimulates sales and is cost-effective as you don’t need to get any type of software.
- Photo advertising. This can be targeted advertising ordered from a blogger. You need to select the photo and description yourself. It is quickly created and does not attract as many conversions as a video or a gallery. Your target audience must match the blogger’s subscribers; then, they will be interested in the product after viewing a single photo post.
- It’s a unique Instagram ad format that quickly grabs attention. If the blogger’s subscribers are interested in all the new content, they won’t miss the new story.
Choose the blogger you like on the Instagram influencer network Instajet and give the task with your brand promotion.
