Apple Sweeps the Market, How Many People Use One of Their Watch?

Apple Sweeps the Market, How Many People Use One of Their Watch

Not so long ago we were amazed at movies in which their protagonists wore futuristic watches with which they could do almost anything and even make a phone call. Gadgets typical of an advanced society of a future age. However, the future has been here for years, or at least in that sense. Smartwatches like the Apple Watch are sweeping users to mind-boggling levels. A recent study also shows how Apple in particular is the best positioned. We tell you all the details in this post.

100 million people own an Apple Watch

With a study that has the second quarter of 2021 as a key date, Counterpoint highlights how the smartwatch market has grown by 27% in a single year. The growth of very popular brands in this area such as Samsung and Garmin stands out, although Apple undoubtedly takes the cake, given that according to this study there are 100 million users with Apple Watch .

This fact is not surprising, since numerous studies carried out in recent years have shown a clear predilection for the apple smartwatch. The excellent health functions that Apple Watch have or its good harmony with the rest of the brand’s ecosystem of devices seem to be more than enough reasons for so many users to bet on these watches. And that they are not the cheapest on the market precisely.

How were sales distributed in the past quarter?

As a curious fact, the analyst Anshika Jain points out that India, despite being the country with the least market in this sector, is the one that has grown the most, increasing its market share by 6%. And if we start to analyze which are the best-selling smartwatches during the months of April, May and June, we find that Apple appears up to three times in the TOP 5.

It is the Apple Watch Series 6 the best seller , closely followed by the Apple Watch SE . Already in third position is the Samsung Galaxy Watch Active 2, leaving the Apple Watch Series 3 in fourth position and closing the TOP 5 is the Imoo Z6-4G.

apple watch series 6

And in terms of market shares , Apple drops a 30.1% market share compared to the same period in 2020, although it remains above with 28%. It is followed, although not close to it, Huawei , a company that despite not having its watches among the best sellers has a 9.3% market share, down from 13.1% in 2020. Samsung achieves the third position that it did not have in this period of 2020, thanks to its 7.6% that exceeds the 6.8% obtained previously.

Imoo remains in third position, falling 1% to obtain a 6% market share compared to 7% in the second quarter of 2020. Garmin takes 5.8% of the cake and the rest of the manufacturers share the cake with market share percentages lower than the aforementioned brands.

cuota mercado smartwatch segundo trimestre 2021