Facebook has decided to open the wallet, and after probing the startup and small business market, it has decided to drop $ 400 million to take over the services of Giphy, the famous website to create and download animated GIFs with total ease.
You’ve been using Giphy and you didn’t know
Giphy is a tremendously popular animated GIF creation and hosting service. And it is so much that there are many users who use it without knowing it. Including yourself. The reason is in the integration with many services, such as WhatsApp or Facebook itself, social networks that rely on Giphy’s large database to give some life to the publications of its users.
To check it you will only have to add an animated GIF in a WhatsApp conversation or a Facebook post to discover that the name of Giphy has always been there.
GIPHY✔@GIPHY
We’re so excited to share some news – GIPHY has been acquired by @Facebook and is joining the @Instagram team!
Read more here: https://medium.com/@giphy/giphy-to-join-facebook-as-part-of-the-instagram-team-e7ea8d32d7b6 …
Why is Facebook spending 400 million on Giphy?
Facebook has been the one who has confirmed the operation, and although neither party has wanted to reveal the details of the agreement, Axios analysts speak of an operation that amounts to 400 million. Giphy is today a great fundamental piece in Facebook networks, since users feel GIFs as a basic piece to express themselves.
Without going any further, Instagram allows you to include animated stickers in stories from animated GIFs stored on Giphy’s servers, so you can be getting an idea that in the end everything is at home.
The idea is to make the service even bigger without subtracting its own brand, so that with the help of more resources and new ideas it can grow even more. Therefore, it seems that Giphy will continue to exist as such, so for now you should not worry about losing this useful service with which you can make GIFs in seconds.
How does Giphy work?
If you have never used it, you just have to visit its website to check it out. If you do it from a computer, it is as easy as visiting the official website and browsing among the millions of GIFs created, and you could even dare to upload your own video or use a YouTube URL to create your own animated GIF from an extract Of video.
In case you do it from your mobile, it is best to download the official application for iOS and Android, which will allow you to comfortably navigate through all the sections and create your custom animation in case you need it.
