We have been dealing with the issue of DAZN and the different scenarios that can arise for a long time, especially when LaLiga football begins to be broadcast from the 2022/2023 season. Well, from DAZN Italy we can have clues about the new model that the streaming sports television platform will follow.
As the Italian newspaper Il Sole 24 Ore reports, the transalpine country will soon include different types of service packages , which would not only be divided according to content, but also with other attributes such as the number of devices or streaming quality.
a la carte subscriptions
According to the Italian newspaper, instead of the single monthly fee of 29.99 euros that DAZN costs in Italy since the acquisition of the rights to Series A (although many continue to pay the promotional price of 19.99 euros), there will be a range wider fee schedule possibly based on number of registered devices, simultaneous streams, and picture quality.
The platform has several installment possibilities on the table for the upcoming season , with the possibility of accessing DAZN from two devices at the same time, with customers likely to have to pay more for this option in the future.
DAZN prepares a la carte subscriptions
In this way, it will be intended to make a subscription more tailored to the real demands of each user, since the offer of content has been growing, but not all sports can be of equal interest and not all will want to pay more for programming or features that they will not take advantage of. Many streaming platforms are trying to mitigate the discomfort of constant price increases with cheaper options (for example, Disney + will have a cheaper rate in exchange for including ads).
The DAZN platform has undergone several price changes in Europe. In addition to Italy, there has been a price increase in Germany (from 14.99 euros to 29.99 euros) and in Spain (from 9.99 euros to 12.99 euros). And all this without having yet deciphered the unknown about what will happen when the ball rolls here at the start of LaLiga 2022/2023.
LaLiga will be a separate package in Spain
This information coincides with the latest news presented for our country in relation to the last price increase that will begin to be applied from March 17. This price increase referred to the fact that it only affected existing content, but made it clear that in the future fans who are not interested in LaLiga will have the option of maintaining their subscription plan at the same price .
DAZN price rise
“Those who are interested in LaLiga will be able to make a change of plan with a higher cost that will be communicated later. We confirm, therefore, that the update that will take place in the coming weeks has nothing to do with LaLiga’s broadcasting rights.”
At the moment the specific types and prices of this addition to the base subscription have not been disclosed, but they agree with the Italian division in the fact that they are “defining a new pricing strategy for the start of LaLiga”.
