Apple like any other company is characterized by a logo. And although we currently all have a very clear design in our minds of a gray bitten apple, this has not always been the case. In recent years it has changed and quite a bit since its origins in the last century. In this article we tell you one of the stories behind Apple.
This was the first Apple logo
At the beginning of everything, the Apple logo was not at all similar to the one we know today. Obviously it was a company that was starting to operate and that is why we are not surprised that such a non-serious logo was used . To get to the point we are talking about a logo that represented Newton under an apple tree writing with the company name surrounding it. The only thing that had in common between this logo and the current one is the presence of an apple, although in this case it is not the absolute protagonist. In addition to Newton’s portrait, a small phrase was attached that said:
“Newton … a mind always traveling through the strange seas of thought … alone”
Going a little into history, this distinctive logo was designed by the third unknown Apple founder Ron Wayne . The truth is that it did not finish fully penetrating the company and that is why it lasted only a year until the step was taken to something more modern and that coincides more with what we know today.
The jump to the rainbow apple
Seeing that Newton’s logo didn’t quite fit, it was Steve Jobs himself who commissioned Rob Janoff for a new logo. It was at this time that the already mythical bitten apple was designed that would go down in history as an image that represents a great story and a great company, although at that time it was not known.
Obviously the job of designing is not easy at all. That is why Rob Janoff had to buy different types of apples in the market to get inspired by different cuts. In the end, Steve Jobs approved the ‘bite’ that we know right now, but asked him to humanize the company a little. To satisfy this request, six colored bands were included without any order except the first one that is green for obvious reasons.
Undoubtedly, in the late 70s, an authentic icon was created that we perfectly associate with the Apple brand, and that is a thousand times better than the first logo the company had. But it was obviously not perfect and had to undergo some modifications to adapt to the new times that were coming.
The monochromatic apple, a leap in elegance
When Steve Jobs returned to the company in the 1990s, he wanted to make many changes, including a logo change. Although the colors of the bitten apple were very nice, the truth is that they had been totally obsolete and that is why a redesign with colors in gray and black and white was chosen. With this important step, progress was made in having much more serious and professional products for a business audience that was looking for a team with which to work in an office. In addition, having to reproduce exactly the marked colors was a real odyssey and that is why everything was made much easier within the company with this decision.
From 1998 to the present the logo has undergone some changes, starting from being completely black, turning in 2001 to a metallic blue color and in 2007 to a gray color with a line in the center. But all these kept the elegance of presenting a single color.
The current company logo
Apple has wanted to advance a lot in the minimalism of its products, following the trend of the market in general. That is why the logo that ultimately prevailed is the one we know so far with a fairly sober color in somewhat soft gray.
But in the end the color is the least of it since the true icon of the company is the shape of the logo. Bitten apple will undoubtedly go down in history as a sign of evolution and also of innovation. In the future we will not know what color they will put this logo but what is totally clear is that its shape will not vary.
