It has long been known that there are influencers on Instagram and that they make money doing so. However, it is not very often that people talk about how they actually make their money. Whether that is because influencers don’t really want people to know, or if it is just something that rarely gets talked about. No matter which of those it is, we are going to tell you how they make the money, and how you can do the same.
What is an Influencer?
First of all, you need to know what an influencer actually is. They are people with large enough accounts to make people want to buy what they buy, or their audience takes their advice as good advice. You cannot just be an influencer, though. You need credibility and a large audience. If you have ever tried to grow an Insta account, you will know that it can be very challenging to grow it past a certain number of followers. It can even be difficult for you to get enough likes or views on your posts. There are sites such as Famoid that can help you with that, and it is certainly worth looking into if you want to become an influencer.
How Do Influencers Make Money on Instagram?
Influencer marketing is a relatively new phenomenon, and it has changed the way people and businesses advertise. Companies used to spend a lot of money on billboards, radio, and TV advertising. However, now we see those same companies paying individual people instead. There are a few reasons for that. They can decide exactly which audience suits their requirements and pay a lot less, too. No longer do they have to pay tens of thousands of dollars to hope they get leads. They can spend hundreds, maybe thousands, for a targeted shoutout, or recommendation from an Instagram “celebrity.”
It doesn’t matter what the niche, either. There are so many people on Instagram that you are certain to find an influencer in the same niche. Whether that is appliance repair, fashion, or gadgets, there are people with target audiences ready to deliver.
Can You Make a Lot Of Money As An Influencer?
The simple answer is yes, you can, if you have the right audience. In fact, the Financial Times have reported that, if you have an audience of over 100,000 followers, you can charge up to $2,700 for a single post! Take that in for a second.
Done?
Now consider that it might take you 30 minutes to make a nice post for the company that has paid you $2,700. Now think about something different. If you have 20 million followers, you can be looking at close to $20,000 per sponsored post. That is huge money, considering that you can have more than one of those every day.
What Can You Charge For as an Influencer?
You can charge for almost anything that you like. For example, a simple mention of the company that you are getting paid by, or a story post, or going as far as a giveaway for them. There is nothing that you cannot be paid for. However, as we have said, you need the right audience for the job.
Furthermore, you can even charge companies when you have a low follower count, if you have the right niche. One thing that you need to think about, though, is that those companies will look through your account. They will look at every post, every comment, and every image. You need to create one specifically for the task at hand. Otherwise, you are likely to get nothing but a “no thank you.”
